AdMonsters July 18, 2019 AdMonsters Meetup Recap: Electrifying Email Strategies At the recent AdMonsters Meetup: Electrifying Email Strategies, powered by Powerinbox, we dug deep into the weeds with Anthony Viglietti, COO & CFO, theSkimm; Leora Schachter, VP, Digital Products, Trusted Media Brands, Inc.; and Sasha Heroy, Senior Directory, Ad…
Read MoreAdMonsters July 11, 2019 The Future of Email Monetization: A Conversation With Powerinbox’s Jeff Kupietzky We’ve been hearing about the death of email for a really long time now. But that’s not the case, says Jeff Kupietzky, CEO at PowerInbox, which brings publishers and advertisers together to monetize email…
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During her Publisher Forum Santa Monica keynote address, “Show Me, Don’t Tell Me: How Publishers Become Advertisers' Guides in a Turbulent Digital Ad Landscape,” on Monday, March 9, Gutfreund will discuss how stricter privacy laws, improving technology and shifting perceptions offer advertisers and marketers an opportunity to come together to…
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To gain a better understanding of Google's Privacy Sandbox, we spoke with Michael Zacharski, CEO Engine Technology & EMX Digital, who believes that Google's Privacy Sandbox won't drastically hurt digital advertising and its efficiency against other advertising mediums and that this will initiate positive actions that will build a trustworthy…
Read MoreAdMonsters October 23, 2019 WarnerMedia’s Amit Chaturvedi Embraces Rebirth, Renewal of His Career “We have more content and more ways to consume content than in the history of time. If you’re in this business, the moment of time we’re in right now will be written in the annals of…
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AdMonsters Editorial Director Gavin Dunaway doesn't always pay attention to Google earnings reports, but there were some surprising inclusions—and absences—in the fiscal year 2019 that got the ad tech speculation machine humming at full speed. There may be big changes for ad tech on the horizon—read more.
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The same factors that enabled programmatic’s rapid rise in the 2010s are poised to change the way advertising is sold and displayed across the growing crop of digital signs on kiosks, taxis, buses, and billboards the world over. The programmatic DOOH revolution’s epicenter, however, will be where the earliest DOOH…
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A new Yieldmo-commissioned report, "Attention 2.0: Enhancing Ad Measurement Beyond Clicks & Viewability—How Customer Attention Metrics Can Improve Mobile Advertising Outcomes," from Forrester Consulting highlights the glaring gap between what marketers know how to measure in mobile advertising versus what they wish they could measure—and more importantly, how those metrics…
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It's the perfect moment for outside-the-box thinking in the open programmatic marketplace as the third-party cookie continues to crumble in the face of privacy initiatives (and regulations) and walled gardens increasingly reap the lion’s share of online ad revenue. It’s curious how legacy demand- and sell-side platforms will adjust to…
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