Back in 2018, there was a lot of hype about blockchain saving advertising and Senior Editor Lynne d Johnson was riding the wave—high. Now that the hype is over, there are actually quite a few projects proving every day that blockchain and related technologies like cryptography and permissioned ledgers can…
Read MoreAdMonsters February 20, 2020 From Ad Ops to General Management: Altice COO Eric Harris On Building Dream Teams During his Publisher Forum Santa Monica keynote address, “From Ad Ops to General Management—The Power of Assembling Dream Teams to Tackle New Frontiers,” on Tuesday, March 10, Harris will discuss how…
Read MoreAdMonsters February 19, 2020 From Ad Ops to General Management: Altice COO Eric Harris On Building Dream Teams During his Publisher Forum Santa Monica keynote address, “From Ad Ops to General Management—The Power of Assembling Dream Teams to Tackle New Frontiers,” on Tuesday, March 10, Harris will discuss how…
Read MoreAdMonsters November 21, 2019 Interrupting Regularly Scheduled Programming: Privacy Regulations and the Emerging T/V Ecosystem T/V is in a period of rapid expansion for digitally delivered offerings from major new video streaming services. 28 such branded services will be out by this time next year. There are seven touchpoints…
Read MoreAdMonsters November 14, 2019 PubForum Wrap-Up: An Internet of Individuals “Let’s not talk about users anymore,” commented WarnerMedia’s Amit Chaturvedi during his Tuesday morning Publisher Forum keynote on thriving during momentous shifts. “Let’s convert them to fans.” That may have seemed like the kind of thing you’d say to…
Read MoreAdMonsters October 31, 2019 The Great Migration: Major TV Players Moving to Branded Streaming—Here's What it Means For the Ad Ecosystem The streaming wars are really heating up. While Netflix maintains its stronghold—significantly increasing subscribers in Q3—analysts predict that most subscribers will hang on, with some opting to become multi-streaming…
Read MoreAdMonsters September 12, 2019 New Cross-Media Measurement Standards Get TV and Video on the Same Page: Viewability Just when you thought you couldn't deal with one more standard... The MRC has built on the viewability standards to bring bold cross-media measurement guidelines to the industry. Yup, this new standard…
Read MoreAdMonsters August 29, 2019 6 Takeaways from AdMonsters Publisher Forum Vancouver 2019 It's true. Those of us working in digital publishing live in turbulent times. However, I came away from Admonsters PubForum Vancouver, August 18-21, feeling encouraged by enough bright spots in our industry to see the road ahead.…
Read MoreAdMonsters August 8, 2019 AdMonsters Playbook: Mobile App Ad Quality In this playbook, developed in partnership with GeoEdge, we dive into why the mobile app space is due for an uptick, and why bad actors and malvetisers are likely to become even more of a threat. We examine why…
Read MoreAdMonsters August 1, 2019 Jeremy Lockhorn: Advertising From i-Frontier to His Own Frontier “You can’t deny the impact of disruptive technologies in the advertising landscape,” says Jeremy Lockhorn, former Mobile Lead at Razorfish. “The Internet, the smartphone, social media, AR/VR/MR, artificial intelligence, and soon 5G. Each of these new…
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