Well before the media anointed mobile the Next Big Thing, venture capitalists saw its potential. Consumers have rewarded VCs for their foresight by how quickly they’ve adopted non-voice mobile services over these past couple of years. The result has been a number of high-profile liquidity events this year starting with mobile ad network Millennial Media’s IPO followed by…
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December is upon us and everyone is scrambling to either hit or exceed revenue goals for the year. Unfortunately for many publishers, one thing is working against you: declines in traffic. It seems people still prefer to be with their families during the holidays instead of visiting your site –…
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Real-time bidding is programmatic trading, but programmatic trading is not simply RTB. That statement is not a riddle, though in the ever mind-warping universe of digital advertising technology, it’s caused a lot of confusion over programmatic buying. “RTB is just the mechanism – literally the buy approach,” explains Christine Peterson, Director…
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AdMonsters has taken over the first level of the Brewery today, 19 Nov. – Content Czar Rob Beeler has grabbed the stage to explain that yes, we're going to talk about some ridiculously cool multi-screen tech, but AdMonsters Screens is about taking it from possible to plausible, and beyond that:…
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Morning pardners – despite chatting with our sponsors till late in the night at the YuMe-hosted opening reception, the crew here at the Westin Riverwalk in San Antonio seems bright-eyed and bushy-tailed, enjoying a little Southwestern-style breakfast and preparing for the admittedly packed first day of our first ever mobile-focused…
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Prior to joining the panel on multiscreen analytics and attribution at AdMonsters Screens on Monday, Nov. 19, Dan Robinson, Artemis Manager at MPG Media Contacts, joins his colleagues in debating "The Attribution Dilemma" alongside representatives from Google, Adobe and others. Paul Silver, Director & Chief Strategy Officer for ExchangeWire (where Dan…
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In preparation for our upcoming AdMonsters Mobile Publisher Forum, we've interviewed Attorney Jim Elliott of the Federal Trade Commission to get a preview of his presentation on consumer privacy on mobile devices, which he will be delivering at the event. First, an intro from Jim:Maria, I appreciate this opportunity you and…
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Hard work makes art In Seattle last week I had the opportunity to meet a minor hero of mine: Jon Rimmerman, founder of Garagiste Wine. Jon's business is nothing short of amazing, but the main reason I wanted to meet him is simply because of his writing. Jon's offers (which, by the way,…
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Perhaps only the speed of light rivals people's ability to buy the latest gadget with a screen and use it to connect with the world digitally.Consumers didn't know they needed phones that could connect to the Internet, but now 51.3% of the total UK mobile audience use a smartphone as…
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I have to admit I was surprised when I ventured over to USAToday.com following its massive redesign. You never quite know what to expect when you give a redesigned site a cold visit – I'm still haunted by my first time on the rebranded TechCrunch site (logo still gives me…
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