Over the past 20+ years, media vet Charles Cantu has worked at companies like Disney, Comcast, and MediaMath. After building and selling two digital marketing businesses in 2018, he took his passion and expertise to create RESET DIGITAL to deliver on the promise of programmatic advertising while unleashing the power…
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A residential IP proxy network is a network that pays consumers to share their Internet. The network then re-sells those consumers’ residential IP addresses to its customers — companies or users who want, for whatever reason, to appear as if they’re residential IPs within a specific region.
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Ben Guez, Enterprise Sales, Americas, Kevel, takes a deep dive into 5 first-party data strategies that publishers should consider adopting in 2023, including user registration, expanded interest level registrations, SSO (Single Sign On), event-based tracking and analytics, and surveys and polls.
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In AdMonsters’ Jan. 25, 2023 webinar, “How PMC Drives Value for Advertisers,” we spoke with Brett Goverman, Head of Data Strategy, PMC, and Brendan Farrell, Manager, Customer Success, North America, Permutive. We discussed making the most of your first-party data, why campaigns using first-party data perform better, and how to…
Read MoreAdMonsters January 26, 2023 Confiant Catches Cookie Fishing Scheme: The Bad Actors of Black Friday Advertisers’ businesses boom yearly on Black Friday as they promote their annual sales. Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Read…
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Advertisers’ businesses boom yearly on Black Friday as they promote their annual sales. Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions.
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“Now the Supreme Court is poised to reconsider those rules, potentially leading to the most significant reset of the doctrines governing online speech since U.S. officials and courts decided to apply few regulations to the web in the 1990s,” The New York Times reports.
Read MoreAdMonsters January 20, 2023 HUMAN Discovers and Shuts Down Massive Ad Fraud Scheme Last year, advertisers spent over $327 billion targeting users as they engaged with popular mobile apps, but as HUMAN Security announced yesterday, a chunk of that spending went into the pockets of fraudsters who successfully launched…
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We spoke with Marty Krátký-Katz, CEO and Founder of Blockthrough, about the common misconceptions about adblock users, how acceptable ads can help you reach the ad blocking consumer base, and how to take the responsibility off the consumer.
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Last year, advertisers spent over $327 billion targeting users as they engaged with popular mobile apps, but as HUMAN Security announced yesterday, a chunk of that spending went into the pockets of fraudsters who successfully launched a massive ad fraud scheme.
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