It's been reported this week that 1,400 mobile apps loaded ads on TV Guide's domain. How did this happen, in an age when everyone's on board with Ads.txt? Well, the answer is simple, but it's not what you want to hear: The buyers just hadn't been scanning those Ads.txt files…
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We’ve long been big header cheerleaders at AdMonsters, but we also have never shied away from one of its biggest setbacks: potential latency issues. Indeed, fear of latency has kept some premium publishers away from header integrations and continues to make others wary about embracing header tech too closely. At…
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With AT&T ready to acquire AppNexus, are the duopoly's days numbered? It's too soon to tell. But with Congress broadening ISPs' capacity to handle user data, the big telecoms are in a position to create end-to-end ad buying solutions. And, says Gavin Dunaway, that's exactly what advertisers want.
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A new TechTarget report shows branding really makes a difference in B2B campaigns. But that requires quality data—and fortunately, publishers have that. Here's another chance for pubs to make good on the value of their data.
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Complexity has long been the greatest foe of publisher revenue teams and arguably the digital advertising space. However, cutting through the tangled webs of processes and technology—while minimizing revenue consequences—requires delicate and strategic maneuvering. Enough is enough—stop struggling to manage exploding data, integrations and reporting needs of the daily business. Stop…
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Ops panelist Erica Osher from NPR/NPM explains her team's process for producing and distributing branded audio content. Podcasts are booming, smart speakers are proliferating, and there's been a lot to learn and master in creating branded content that takes off in the often intimate audio format.
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To deliver on the potential of automated buying and selling in the in-app space, advertisers, publishers and our industry as a whole are doubling down on transparency initiatives that make it harder for issues like fraud to take root and restore the faith in the good actors. Here’s a look…
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As broadband connectivity and processor speeds have rapidly accelerated, consumer behavior online has gradually shifted from reading to viewing hours and hours of video. Call it the “TV-ification” of the web—the internet has become a video-centric experience. The “Show Me, Don’t Tell Me” revolution in consumer behavior online is fully…
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“Digital Darwinism” aims to launch larger philosophical conversations about how technology is changing a variety of businesses from top to bottom. How does one adapt in the digital age—slowly in small increments or rapidly and dramatically? Gavin Dunaway catches up with Ops 2018 keynote Tom Goodwin to discuss the concepts…
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We caught up with Kind Ads advisor Neil Patel—cofounder of well-known brands Crazy Egg and KISSmetrics—to find out the thinking behind a decentralized ad network, as well as just how it leverages blockchain to cut out intermediaries, offer enhanced data security for pubs and advertisers, and deliver non-irritating ads.
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