“The death of the cookie has been greatly exaggerated,” claimed Jason Bigler, Google Ad Manager Director of Product, near the beginning of the 2019 Ops event in New York. You could hear the sighs across the Metropolitan Pavilion, feel the collective shrug of acknowledgement pass through the gathered crowd. Yeah,…
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Publishers are under constant pressure, not only to maintain revenue but also to increase it. Many sites still rely heavily on programmatic advertising revenue for the lion's share of their income. So what should publishers do? Andy Evans, former CMO of Sovrn found answers to that question when he attended…
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Privacy regulations, cookieless web, identity resolution, the value of first-party data, better personalization—are just some of the many data trends shaping publishers' strategies today. The road ahead is being paved as much by user and governmental concerns as it is by the duopoly and other significant players in the ad…
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During its short time bouncing around the ad-tech echoplex, blockchain has already run the full hype cycle: from "the next big thing" to "running joke" and now "potentially legit." Tech startups are finally deploying actionable and scalable solutions to a variety of problems, meaning you don't look hip at parties now when you scoff at blockchain. One…
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Following the path Apple trail-blazed with its mobile Intelligent Tracking Protection (ITP), more browsers are blocking (or threatening to block) third-party cookies as well as limiting the usefulness of other tracking tools. While this is creating chaos in programmatic markets that lean heavily on cookies and third-party data, publishers with…
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In the next version of the Chrome browser, Google is set to release a native lazy loading feature for images and iframes, which will start on mobile and work its way on to the desktop. AdMonsters Chairman, Rob Beeler, recently held a conference call with publishers to learn more about…
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I can’t imagine a lot of publishers crying at the funeral for VPAID (Video Player Ad-Serving Interface Definition), the IAB video standard meant to streamline the use of interactive elements in digital video that was hacked for a host of functions—some benign, others less so. With the arrival of IAB…
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5G, the supercharged fifth-generation of cellular wireless, is being touted as the next best thing since, well, since true 4G (because LTE really isn’t 4G after all, is it?). It will be the Hennessy Venom GT, which reaches up to 270 mph (or if you prefer a comic book reference,…
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The business of ad operations is a complex one, requiring various teams to coordinate their activities to align, compliment, and work in sync with each other well. In that regard, the successes of sales and ad ops are interlinked, as neither department can achieve its greatest height without the support…
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The explosion in the blockchain-based marketing landscape over the past 18 months has brought an interesting dynamic to the already complex world of digital advertising. There has been a lot of hype, a lot of hot air, a lot of learning, and a few solutions showing early promise around this…
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