In AdMonsters new weekly newsletter, The Wrapper, we summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. As the global Coronavirus pandemic hit, we've been covering news about how it's impacting digital media and advertising, which includes ad ops, rev ops…
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While attention has always underpinned advertising, the rising popularity of attention metrics is a recent phenomenon in digital advertising. Attention Metrics refer to a set of data that can be used to approximate consumer attention to both media placements and creative. These metrics range from loose proxies like viewability to…
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This week's edition of The Wrapper is arriving in your inbox on Wednesday while we're on location at PubForum in Santa Monica. Next week, we'll return to our regularly scheduled Tuesday mailings. March 11, 2020 Coronavirus Climbs Blocked Keyword List Maryland's Digital Ad Tax 404bot Steals Millions in Ad $…
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March 03, 2020 Coronavirus Impacts Digital Advertising Subscription Fatigue Brave Most Privacy-Friendly Browser CTV Ad Share Triples Digital Advertising Stricken With Coronavirus? If you’re not busy constructing homemade NP95 masks or getting into fistfights over the last bottle of Purell at the pharmacy, you might wonder to yourself, “Hey—how is…
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Welcome to The Wrapper! AdMonsters is sending you this email because you are subscribed to receive AdMonsters’ news products. This is our latest content product, The Wrapper, a weekly ad tech news roundup to simplify your life by curating only the most important industry news you need to hear. And hey, we…
Read MoreAdMonsters February 20, 2020 From Ad Ops to General Management: Altice COO Eric Harris On Building Dream Teams During his Publisher Forum Santa Monica keynote address, “From Ad Ops to General Management—The Power of Assembling Dream Teams to Tackle New Frontiers,” on Tuesday, March 10, Harris will discuss how…
Read MoreAdMonsters January 30, 2020 Best Lawyer in Privacy and Data Security Law Jessica B. Lee Is Coming to PubForum Santa Monica to Talk CCPA During her Publisher Forum Santa Monica keynote address, “Escaping CCPA Limbo,” on Monday, March 9, Jessica B. Lee will discuss the newly implemented (and still…
Read MoreAdMonsters November 8, 2019 AdMonsters Playbook: Life Beyond Cookies Much of the contemporary Internet—and certainly digital advertising—has been built upon tools for data transference. While the cookie has been key in the development of digital advertising and programmatic transactions in particular, the architecture is not going to collapse without…
Read MoreAdMonsters September 26, 2019 Unified Auction Brings High Anxiety to GAM City Before the news of Google’s ad department reorganization broke, publishers had already been getting quite itchy over the machinations of Google Ad Manager. Now outgoing Director of Product Development Jason Bigler officially announced in a blog a few…
Read MoreAdMonsters September 19, 2019 Meetup Debrief: It's Time to Get Creative On September 18, 2019, AdMonsters brought together an illustrious panel (Time to Get Creative), featuring Derek Gatts, Vice President, Ad Product CNN, Katie Spagnuolo, Associate Director, Media Strategy & Distribution, TripAdvisor and Ron Duque, Senior Director, Revenue Operations,…
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