The mobile web has long been viewed as providing a terrible UX with slow-loading pages and poorly positioned and obtrusive ads. So we can’t even begin to talk about mobile web monetization without highlighting the importance of providing a quality UX that enables optimum user engagement. Together—Progressive Web Apps (PWAs)…
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Powered by: April 21, 2020 The Less Grim Side of Pandemic Ad Spend Google Does Struggling News Partners a Solid It’s Raining Super-Engaged Users Hard Out Here for a Duopoly Can CTV be Trusted? Always Look on the Less Grim Side of Pandemic Ad Spend Source: IAB Coronavirus Ad…
Read MoreAdMonsters April 16, 2020 Thriving Through a Pandemic: 7 Lessons From Digital Trends It’s hard to believe it’s only been four weeks of Work From Home (WFH). The good news is that at many companies, this ‘Plan B’ for daily operations is working well. At least that's true at…
Read MoreAdMonsters April 9, 2020 Esports: Changing the Name of the Advertising Game With millions of people worldwide now homebound from Coronavirus and screentime increasing exponentially, for those publishers and advertisers that are willing to gamble on an industry that’s comparatively wet behind the ears, odds are esports is a…
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"More often than not, my role on a panel is that of moderator and it’s my job to ask the questions and create the narrative," says AdMonsters Chairman, Rob Beeler. A couple of weeks ago, however, I got invited to be on a panel hosted by Admiral and the Local…
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So, publisher—you keep hearing that the demise of the third-party tracking cookie is going to work out in your favor… But how exactly? It’s not like marketers were in love with the third-party cookie either—marketers have long wanted a better solution, and that’s people-based marketing, OpenX and LiveIntent explained during…
Read MoreAdMonsters April 2, 2020 Essentials for Working From Home in the Time of Coronavirus So, you’re working from home now? (Go team #WFH!) For some of us, this is simply business-as-usual, but for many more, it’s likely your first time in this situation. With this in mind, AdMonsters brought…
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Publishers add more ads per page and lower their floors to capture more revenue, hoping to ride things out until higher CPMs return. Unfortunately, more ads, lower floors, and other desperate moves lead to more opportunities for bad actors to step in. And users will adopt blockers to maintain a…
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March 31, 2020 Ad Spend Not Dry Yet 💦 Vertical Spending Trends Covid-19 Force Majeure Begins Bad Actors Prey on Battered Publishers Facebook to the Rescue Ad Spend Hasn’t Dried Up Yet Publishers probably feel like they’ve been placed under quarantine by their advertisers lately, and new data from an…
Read MoreAdMonsters March 27, 2020 PubForum Video: Keynote Jessica B. Lee, Loeb & Loeb, Getting Digital Media and Advertising Ready For CCPA The first CCPA Class Action was filed against clothing retailer Hanna Andersson and Salesforce and California's Attorney General has modified proposed regulations. And still, CCPA remains just as…
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