In May, Criteo submitted SPARROW (Secure Private Advertising Remotely Run On Webserver) to the W3C in response to Google's privacy sandbox proposal. In response to industry-wide feedback, SPARROW was recently updated to include reporting capabilities to further secure users’ privacy without compromising advertisers’ performance. We spoke with Charles-Henri Henault, VP…
Read MoreAdMonsters June 18, 2020 Webinar Replay: Personalization With a Push In this video recap of our webinar with Powerinbox, Personalization With a Push, publishers Max Dennis, Director of Audience Development, Assembly and Chip Schaible Director of National Account Sales, IQVIA join Powerinbox's CEO Jeff Kupietzky to discuss their experiences…
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June 16, 2020 Google’s Rather Opaque Sellers.Json A Glimpse of Recovery Where CCPA Comes In and Goes Forth Another Round: Facebook Vs. Australia Roku Takes on Amazon, Linear TV Google’s Rather Opaque Sellers.Json Image Source Jounce A year after the first Sellers.json file appeared, Google has finally deigned to join…
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Mobile monetization strategies are about the bigger picture—a coordinated effort around several distinct digital publishing areas that ensure both better user experience and optimal monetization. Better site performance means increased pageviews, equaling more impressions and ultimately higher revenue. This playbook, created in partnership with Marfeel, will dive into the nuances…
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Leading up to our webinar, Personalization Power at Scale, on June 18 at 1 PM EDT (Register now!), I spoke with Powerinbox CEO Jeff Kupietzky about personalization, privacy, and how publishers can build trust and increase engagement and revenue with push notifications.
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It's a harrowing time. First, we were hit with the COVID pandemic, and in recent weeks, protests and discussions about racial inequities in America have taken the main stage. Businesses are questioning their operating practices (or sometimes being called out for them and canceled) and uncovering how unconscious biases might…
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Powered by: June 09, 2020 So, You Wanna Be an Ally States Wanna Tear Google Apart Here’s an Offer You Can’t Refuse Another DSP on the Brink Make the Resellers Work for You So, You Wanna Be an Ally In the midst of the Coronavirus pandemic, the digital media…
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The more header bidding adapters you add, the more bids you get and the more money you might make. But, the more requests you make, the more your user experience suffers. Enter Footer Bidding. The idea is simple: Don’t call any ad requests until the page has fully loaded. Instead…
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Powered by: June 02, 2020 Leave 230 Alone Streamers Splurge on Ad Spots Seek Partners, Not Vendors The Evolving (But Short-Lived) CMO Is It Finally the Year of the Podcast? Leave 230 Alone We do try to stay out of politics here at AdMonsters, but sometimes politics comes knocking…
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Powered by: May 26, 2020 The Self-Publishing Star Rises Again Data-Gobbling Creative to Get Chrome-Stomped The Media Hits Just Keep on Coming GDPR’s Developmental Delays You’re the Brand Now, Journalist Apparently you’re not too distracted by Ari Paparo’s #AdTechMadness tournament, so indulge us as we take a gander at…
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