A number of partners I’ve been working with have mentioned casually that they are experimenting with creating a marketplace in their adserver by collapsing the prioritization settings. For a lot of publishers, this is the latest version of the struggle with sales channel conflict that they have been wrestling with…
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Deadspin Didn't Bring Home the Bacon on Te'o StoryAs your Facebook and Twitter feeds might have indicated, one of the biggest news stories this week – providing Lance Armstrong some welcome shade from the media glare – was the deception of/by Manti Te'o and his fake girlfriend. As AdAge reports, although…
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Video is everywhere, and everyone wants it. Whether from desktops or smartphones, 183 million people in the U.S. watched over 37 billion online videos in October 2012 alone, according to comScore. With daily unique views jumping 30% in the past year, video growth shows no sign of slowing, especially as…
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Viewers hate waiting... But does waiting for content to load actually impact user engagement? Publishers instinctively know that better user-experience leads to a larger, more engaged audience, which in turn means more revenue. To help quantify this correlation, Akamai conducted a study (PDF) to measure the correlation between online video load…
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Real-time bidding is programmatic trading, but programmatic trading is not simply RTB. That statement is not a riddle, though in the ever mind-warping universe of digital advertising technology, it’s caused a lot of confusion over programmatic buying. “RTB is just the mechanism – literally the buy approach,” explains Christine Peterson, Director…
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On Thursday, November 15th at New York City’s Core Club, over 100 digital media folks gathered to watch a series of debates between some of the industry’s most provocative thought leaders. The Great Debate, as the event was called, took on some of the thorniest issues that the industry is…
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There are many touted benefits to working for a large, established company – stability, a retirement plan and a healthy pension. But often these larger companies don’t provide the accelerated learning, career growth, and open environments younger employees are drawn to. And many are hampered by entrenched inefficiencies that frustrate…
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Morning pardners – despite chatting with our sponsors till late in the night at the YuMe-hosted opening reception, the crew here at the Westin Riverwalk in San Antonio seems bright-eyed and bushy-tailed, enjoying a little Southwestern-style breakfast and preparing for the admittedly packed first day of our first ever mobile-focused…
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In preparation for our upcoming AdMonsters Mobile Publisher Forum, we've interviewed Attorney Jim Elliott of the Federal Trade Commission to get a preview of his presentation on consumer privacy on mobile devices, which he will be delivering at the event. First, an intro from Jim:Maria, I appreciate this opportunity you and…
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A new patent by Apple promises to bring a challenge to ever-developing NFC technology, but is it too late? NFC has been in the news for ages, but it hasn’t fully taken off. It was disappointing when the iPhone 5 didn’t come NFC-enabled, but the technology itself has some kinks…
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