Contextual advertising has yet to reach its peak potential. Cutting-edge advertisers are not merely matching ads to content based on topics. They contextually target ads based on emotion and a granular understanding of the moods of the audiences they want to reach. The technology bringing about this reinvention of contextual…
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According to the IAB/PwC revenue report for 2022, the digital advertising sector dodged a bullet. “In 2022, the digital advertising industry showed resilience in the face of a strained economy, with ad revenues year-over-year securing double-digit growth and totaling over $200 billion for the first time,” its authors write.
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IAB created Project Crosswalk to help publishers and advertisers who want to participate in the CTV boom but are worried about privacy compliance guidelines. The project is a working group of the IAB Legal Affairs Council that identifies privacy complications in CTV and develops solutions to these compliance issues. The…
Read MoreAdMonsters April 13, 2023 How Malvertising Shapes Behavior and Threatens An Industry: A Q&A with Yuval Shiboli, GeoEdge The surge in malvertising has been a source of concern for Yuval Shiboli, Director of Product Marketing at GeoEdge. From 2022 to 2023, GeoEdge monitored and analyzed billions of live advertising…
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From 2022 to 2023, GeoEdge monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. The results, published in GeoEdge’s Q1 Ad Quality Report are worrying, which is why Yuval Shiboli, Director of Product Marketing is…
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At IAB's Public Policy and Legal Summit, publishers, privacy regulations, and compliance lawyers came together to discuss the state of privacy. From privacy compliance in CTV to how publishers can navigate the compliance landscape, here are some of the top takeaways from the conference.
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In her current role, Jamie Lieberman is responsible for all aspects of the company's legal operations, including providing legal counsel and coaching on policies and procedures, intellectual property, contract negotiations, and compliance.
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Post News, a social media site recently launched to the public, addresses that toxicity head-on. It invites users to "follow, share, support, and interact with diverse voices on topics you care about and join smart conversations without the toxicity." Civility is a key theme.
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Steven Goldberg, VP of North America Publishers at LiveRamp, emphasized that publishers must start testing solutions before Google makes its move. The time is now when they still have a runway to try out opportunities. At LiveRamp, Goldberg oversees the Authenticated Traffic Solution (ATS) product and suggests that publishers should…
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Shoppable online advertising is evolving beyond static banners and pop-ups. Today’s innovations are far more actionable than your standard, static units. To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience. Many have seen a parallel growth…
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