Digital media and advertising is rapidly changing. To survive in this increasingly complicated environment, publishers and advertisers need innovative strategies and technologies to increase their efficiency (and keep revenues afloat) as they look to continue connecting with audiences and also proving the value of those relationships.
Read More
In a recent webinar, Personalization & Privacy: Your Third-Party Cookie Replacement Game Plan, Arshdeep Sood, Solutions Engineer, OneTrust, laid out a plan for a future without cookies, explaining why it's important publishers have a CMP in place to adhere to regulatory guidelines, as well as why it's important to start…
Read More
On July 7, 2021, Colorado Governor Jared Polis signed the Colorado Privacy Act (aka CPA or ColoPA depending on who you ask) into law. This makes Colorado the third state — joining California and Virginia — to pass comprehensive privacy legislation. Publishers and marketers will need to comply by July…
Read MoreAdMonsters July 15, 2021 What Are Publisher Cohorts? The upcoming loss of third-party identifiers within Chrome, and the changes that Apple has already made in that space, means that first-party data is in a strong position. Losing cross-domain identifiers only strengthens publishers’ first-party data, as a viable option for advertisers…
Read More
Powered by: July 13, 2021 FLoC Trial Ends, Results Go Private USA Today Launches Regwall, But For Who? How Different Generations Approach Ad Blocking Biden to Big Tech: Bye, Bye, Bye Around the Water Cooler FLoC Testing Concludes, Results To Be Unknown Image sourced from Chrome Origin Trials The…
Read More
Lotame released the findings of “Beyond the Cookie: The Future of Advertising for Marketers & Publishers,” during a recent webinar with AdMonsters. The results: Three in five agreed that people-based identity solutions are necessary. The same respondents emphasized the need for interoperability.
Read More
1:00 PM ET Google continues to shake up the digital ecosystem, as the tech giant recently extended its plan to deprecate third-party cookies from the Chrome browser to 2023. While many companies may have sighed in relief, other browsers like Safari and Firefox have already implemented some blocking against third-party…
Read More
There’s a certain amount of volatility inherent in programmatic advertising — it is based on auction dynamics, after all — which is why many publishers rely on standards like Prebid to help balance out some of the chaos. So we caught up with Tom Levesque, VP Product Management, OpenX, to…
Read More
The upcoming loss of third-party identifiers within Chrome, and the changes that Apple has already made in that space, means that first-party data is in a strong position. Losing cross-domain identifiers only strengthens publishers’ first-party data, as a viable option for advertisers to continue reaching consumers. And this first-party data can…
Read MoreAdMonsters July 8, 2021 The Future—and Present—of Bidstream Efficiency Lies with Traffic Shaping While there are multiple reasons for the growing inefficiencies in the ad buying process, one of the fundamental reasons can be traced to the widespread adoption of header bidding. When publishers first began using header bidding…
Read More