AdMonsters July 25, 2019 Pushing the Malvertising Battle Upstream Times are changing as publishers cull demand partners in the hunt for unique demand. Increased supply path optimization (SPO) on both the buy and sell sides means that SSPs must better cater to premium publishers to ensure they’re part of…
Read MoreAdMonsters July 18, 2019 AdMonsters Meetup Recap: Electrifying Email Strategies At the recent AdMonsters Meetup: Electrifying Email Strategies, powered by Powerinbox, we dug deep into the weeds with Anthony Viglietti, COO & CFO, theSkimm; Leora Schachter, VP, Digital Products, Trusted Media Brands, Inc.; and Sasha Heroy, Senior Directory, Ad…
Read MoreAdMonsters July 11, 2019 The Future of Email Monetization: A Conversation With Powerinbox’s Jeff Kupietzky We’ve been hearing about the death of email for a really long time now. But that’s not the case, says Jeff Kupietzky, CEO at PowerInbox, which brings publishers and advertisers together to monetize email…
Read MoreAdMonsters July 3, 2019 Convergence at Last: Addressability Is the Good Word in Cannes As the word “Addressable!” echoed from beach to yacht to luxury suite across La Croisette in Cannes, a solidly digital friend asked me, “What does that even mean?” I smirked and replied, “It’s a TV…
Read More
AdMonsters has been talking so much about how hot newsletters are that we just had to jump on the trend! We follow a lot of ad-tech industry and adjacent news, and not every happening makes it on AdMonsters.com or to our events. So we launched a weekly newsletter—The Wrapper—featuring a…
Read More
During her Publisher Forum Santa Monica keynote address, “Show Me, Don’t Tell Me: How Publishers Become Advertisers' Guides in a Turbulent Digital Ad Landscape,” on Monday, March 9, Gutfreund will discuss how stricter privacy laws, improving technology and shifting perceptions offer advertisers and marketers an opportunity to come together to…
Read More
To gain a better understanding of Google's Privacy Sandbox, we spoke with Michael Zacharski, CEO Engine Technology & EMX Digital, who believes that Google's Privacy Sandbox won't drastically hurt digital advertising and its efficiency against other advertising mediums and that this will initiate positive actions that will build a trustworthy…
Read MoreAdMonsters October 23, 2019 WarnerMedia’s Amit Chaturvedi Embraces Rebirth, Renewal of His Career “We have more content and more ways to consume content than in the history of time. If you’re in this business, the moment of time we’re in right now will be written in the annals of…
Read More
Instead of a bunch of static spots on a page or within an app where advertisers can shove their wares, what if you had a tabla rasa and could paint the placements and formats that would drive the most revenue per page/session—while similarly improving user experience? Browsi's Alon Even explains…
Read More
During his Publisher Forum Santa Monica keynote address, “From Ad Ops to General Management—The Power of Assembling Dream Teams to Tackle New Frontiers,” on Tuesday, March 10, Harris will discuss how his early involvement with AdMonsters set him on his ad ops path and how he’s been building high-performing teams…
Read More