The widespread availability of location data has long been the central lure of the mobile advertising space, but to be successful in an increasingly competitive mobile space, advertisers and publishers need to be thinking beyond location to an array of data points, including uses, transactions, and patterns over time. Verve…
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In addition to providing an AI-powered tool for campaign and revenue optimization across the programmatic space, Simplaex's Rivr serves as a communication layer that could supplant the need for digital identifiers.
Read MoreAdMonsters April 19, 2018 The "Truth" About Blockchain (Part 2) Last week, Gabe Greenberg advised readers to be wary of blockchain-based ad tech solutions that over-promise on this still-emerging technology. Now, he explains how blockchain could replace OpenRTB and solve for the protocol's flaws, and he shows us some…
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News briefs: Twitter and Mark Zuckerberg say they support the Honest Ads Act, which appears stalled in the Senate, and which the platforms say they can surpass where privacy is concerned. Also, the IAB’s Open Measurement SDK (for in-app viewability and verification) is out of beta now, and the Chief…
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Gavin Dunaway went to the recent Blockchain Xplore conference in New York a couple weeks ago, and here's what he saw and heard. For one thing, blockchain technology is being rolled out seemingly in a parallel way to how the internet was. For another, the need to clean house in…
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We keep hearing about how badly the digital media industry needs more conversations between the buy side and the sell side... so we decided to start one ourselves. We asked Gabe Greenberg, agency/marketing lifer, industry advisor, and CEO/Co-Founder of the GABBCON conference, to share perspectives from his extensive buy-side network.…
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The job of digital ad operations has long been difficult to define—what exactly falls under the purview of ops? Inventory management, yield, revenue analytics… Even sales? No surprise, it’s been hard to evaluate—or justify—how much ops should be compensated. Instead of growing simpler as the digital media industry matured, the…
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Agency Insider: Yep, We're Buying Publishers' Data Indirectly Digiday’s “Confessions” series most recently brought us a chat with a programmatic buyer at an ad agency. For publishers who fret over how much valuable data they’re losing to wily buy-siders, this more or less confirms several of their fears. The buyer…
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(Editor's Note: Hear more about sandboxing iframes and ad quality at this special attendee session during the PubForum Huntington Beach, March 4-7, 2018.) Recently, premium publishers have reported an uptick in malicious ads on their sites—particularly pesky mobile redirects, the never-ending scourge. While pubs’ first response tends to involve tracking…
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With adoption of ads.txt ramping up among publishers, this is as good a time as any to look toward whatever is next in the battle against ad fraud. The good news (that is, it’s good unless you were hoping for a bit of a breather) is that the IAB Tech…
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