“The death of the cookie has been greatly exaggerated,” claimed Jason Bigler, Google Ad Manager Director of Product, near the beginning of the 2019 Ops event in New York. You could hear the sighs across the Metropolitan Pavilion, feel the collective shrug of acknowledgement pass through the gathered crowd. Yeah,…
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During its short time bouncing around the ad-tech echoplex, blockchain has already run the full hype cycle: from "the next big thing" to "running joke" and now "potentially legit." Tech startups are finally deploying actionable and scalable solutions to a variety of problems, meaning you don't look hip at parties now when you scoff at blockchain. One…
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I can’t imagine a lot of publishers crying at the funeral for VPAID (Video Player Ad-Serving Interface Definition), the IAB video standard meant to streamline the use of interactive elements in digital video that was hacked for a host of functions—some benign, others less so. With the arrival of IAB…
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The emerging technology Automatic Content Recognition (ACR) is upending the way television has always been measured as an advertising medium. ACR allows TV, still the largest vehicle for ad industry spending, to compete with and defend against other digital video advertising platforms. With most consumers, by 2021, able to view…
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We talk to an awful lot of publishers at our Publisher Forums and other events. And in those conversations, we get deep into the weeds with them about their frustrations—like ad fraud, ad impression discrepancies, and ad quality. But we also speak with them about all the things that work…
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A few months back a programmatic checklist was created for the industry and posted to LinkedIn. The article sparked a conversation around what should go into a programmatic ad checklist. At Publisher Forum Miami 2019 we took a deeper dive into what a programmatic checklist should contain. Here’s what we…
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The 2018 North American Publisher Salary Survey was enlightening while also surprisingly heartening—despite far-reaching dread about industry consolidation and the effect of data privacy regulations, respondents were quite upbeat about their job prospects, current roles, and the growth of their revenue teams. But does the same hold for 2019, especially…
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Third-party data can be used to fill in the gaps of your first-party data, such as qualifying leads or modeling lookalike audiences. A combination of both data types helps you engage better with your current customers, and also get your message in front of new ones. But third-party data has…
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It’s been a slow process getting the video ad industry to update from VAST 2.0 to VAST 4.0. But now that the IAB has introduced VAST 4.1, which includes major improvements over VAST 4.0, there’s a big push to get everyone to adopt, as I learned at IAB Tech Lab’s…
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Worried that mobile traffic's rise will decrease desktop revenue? It just might, but there are definitely loads of opportunities -- like working with news aggregators and social networks -- to make up for the loss while meeting your audience on their mobile-first journey.
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