Powered by: January 13, 2022 The Cookieless Saga Agencies Turn to Supply The Joy and Pain of CTV Podcast Ads Now Click, Click, Click Trying Consent Again A New Wave In Mobile Marketing The Cookieless Saga: Is It Time To Call In The Addressability Task Force? We are just…
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AdMonsters January 15, 2022 How AI Will Drive the Future of Advertising If you thought GDPR and CCPA added complexity to the digital advertising ecosystem, brace yourself: they were just the tip of the iceberg. Today, 69% of countries have adopted consumer data privacy legislation, and 10% have legislation…
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Preparing for privacy regulations, along with the death of the third-party cookie (and other identifiers used in targeting individuals and measuring advertising) is still as colossal a challenge as it was two years ago. So, what's coming to the data and privacy landscape in 2022? Expect more state-led privacy legislation coming…
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Companies that can forge a strong connection between the buy- and sell-sides are the ones that stand to win here. They can provide the most effective, efficient path forward for both parties to transact. The more holistic and advanced the offerings that ad tech partners can provide, the more efficient…
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If you thought GDPR and CCPA added complexity to the digital advertising ecosystem, brace yourself: they were just the tip of the iceberg. Today, 69% of countries have adopted consumer data privacy legislation, and 10% have legislation under review. Only 5% of the world has no legislation whatsoever. Do these…
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AdMonsters December 30, 2021 The Best of AdMonsters 2021 As 2021 comes to a close, it's time to reflect on the top trends that set the tone for digital media and ad tech throughout the year. From Chrome's on-again, off-again cookie cutoff to Apple's privacy updates to mass confusion…
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As 2021 comes to a close, it's time to reflect on the top trends that set the tone for digital media and ad tech throughout the year. From Chrome's on-again, off-again cookie cutoff to Apple's privacy updates to mass confusion surrounding developing solid first-party data and identity strategies to the…
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In 2020, AdMonsters launched The Wrapper, featuring a curated selection of ad tech news and analysis. Our aim, with The Wrapper, is to summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. And we also point you in the direction…
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AdMonsters December 24, 2021 What To Expect: Ad Tech Trends In 2022 Well, 2021 was another rollercoaster, wasn’t it? Filled with exciting wins but also internal shrieks (or outbursts, no judgment) of frustration, and the ad tech industry was no exception. As we countdown the last days of the…
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Powered by: December 22, 2021 IAB Europe's TCF Problems Get Bigger Regrets, Identity Vendors May Have Had a Few Problems for IAB Europe's TCF Get Bigger, Go Deeper Whenever European residents visit an ad-supported website, they are bombarded with pop-ups asking for confirmation of privacy choices. They have been…
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