What’s the best way for publishers to attract advertisers to their properties? Enable their sales teams to tell compelling stories about their audiences and why they would be receptive to the potential advertiser’s products and services. But storytelling requires data. The trick is to foster better collaboration between Ad Ops…
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IAB Tech Lab believes there won't be a single "silver bullet" technology or approach that makes sense for everyone. Instead, advertisers and publishers will need to rally around a portfolio of approaches to addressability that individually meet different functional needs and business use cases.
Read MoreAdMonsters July 15, 2022 Rise of Acceptable Ads Could Be Downfall of Ad-blocking A recent study conducted by Blockthrough iterates that ad-blocking on desktops is close to its all-time high from 2018. As of now, ad blocking has 290 million global users. So how do publishers reach their ad-blocked audience? According…
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Successful publishers understand email’s value in reaching their users, expanding web and app audiences, and leveraging first-party data. However, more recently many publishers are understandably frustrated by the additional tech, cost, complexity, and having to work through the technical nuances of our industry. Leif Kramer, Product Director, OAO shares some…
Read MoreAdMonsters July 8, 2022 AdMonsters Playbook: Why Publishers Need to Break Down Their First-Party Data Silos First-party data is widely seen as an avenue for creating successful campaigns, and publishers are keen to develop their first-party offerings. Sharing data internally allows publishers to create and demonstrate highly personalized value…
Read MoreAdMonsters June 30, 2022 The Ugly Truth Behind Advertising & Ad Tech's Relationship With LGBTQ Media For the entire month of June, we saw many brands rainbow wash their logos and packaging, but are those companies working to implement change in communities or stop bias against the LGBTQ community?…
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Change is inevitable, especially in the ad tech space which is constantly developing new systems to improve itself. A new wave of experimental ideas is washing over the ad tech industry that many believe will ultimately have a great impact on the open web. The first era of the internet was…
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July 05, 2022 Group Black Scouts BDG Media Yahoo and Amobee Cut Off Open Bidding The Power of Personalization in Commerce Group Black Debates Acquisition of Bustle's Parent Company Group Black, a media company that focuses on sourcing multicultural ad spend, was founded only last year and has hit the…
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June 27, 2022 Is America Moving Toward a Consent Popup Nightmare? Streaming Ad Spend New Focal Point of US Upfronts 20% Drop in European Ad Fraud? Around the Water Cooler House Panel Moves Towards Opt-In Privacy Bill The "American Data Privacy and Protection Act" was recently reintroduced. The bill's current version…
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The rise of digital channels where consumers engage with brands — on websites, mobile apps, social platforms, etc. — drove the creation of solutions like DMPs, MDMs, and CDPs. These solutions allow marketers (and publishers) to recognize people by their different proxies and stitch them together for a single view…
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