AdMonsters March 8, 2022 What is VRM and Why Does Every Publisher Need It? With the vast majority of publishers unable to monetize double-digit percentages of their audiences due to adblockers, we felt this was a problem that wasn’t going to go away, was only going to increase in…
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In the latest attempt at saving the day before the cookiepocalypse, please meet our potential super data hero — seller-defined audiences (SDA). This solution developed by the IAB Tech Lab is a proof of concept released last week as a result of Project Rearc launched two years ago. The SDA…
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With the vast majority of publishers unable to monetize double-digit percentages of their audiences due to adblockers, we felt this was a problem that wasn’t going to go away, was only going to increase in magnitude, and was certainly one worth solving. Unlike early solutions that forced ads to serve by…
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Powered by: February 26, 2022 Chrome and Firefox's Centennials Could Be Big Bad News for Pubs Rethinking Revenue Diversification Keep Your Cookie Crumbles Nielsen And The Trade Desk Link Up Around the Water Cooler Chrome And Firefox Turn 100 But Is It Good For You? Chrome and Firefox are…
Read MoreAdMonsters February 28, 2022 How Life Changes With Automated Insights: A Business Analyst’s Perspective Up until a year ago, Einat Naveh’s days were spent knee-deep in spreadsheets. Back then she was a senior manager working in Digital Ad Sales and Finance Business Intelligence at Viacom and was responsible for providing…
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Up until a year ago, Einat Naveh’s days were spent knee-deep in spreadsheets. Back then she was a senior manager working in Digital Ad Sales and Finance Business Intelligence at Viacom and was responsible for providing the company with data regarding its digital ad sales revenue. In August 2019, she discovered Burt…
Read MoreAdMonsters February 23, 2022 Why Capitalizing on User Experience Is Key to a Sustainable Video & Revenue Growth Strategy With steady increases in consumer streaming hours, creating engaging video content that excites and delights users and doesn’t interrupt their experience is paramount. Johanna Bergqvist, VP of Strategic Partnerships, Ex.co talked…
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With steady increases in consumer streaming hours, creating engaging video content that excites and delights users and doesn’t interrupt their experience is paramount. Johanna Bergqvist, VP of Strategic Partnerships, Ex.co talked to us about leveraging user experience strategies into higher CPMs and inventory value to build credibility and trust with your…
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Powered by: February 18, 2022 Whoa There Ad Quality Diving Into the Deep Meta's Major Flex 👀 The Advantages of Programmatic Direct Around the Water Cooler Pulling In The Reins On Ad Quality The great debate over quality versus quantity is null and void when it comes to digital…
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When Google postponed killing off third-party cookies, it gave advertisers and publishers some breathing room. But that doesn’t mean that the advertising ecosystem is now completely challenge-free. Top of mind for the entire advertising ecosystem: data, privacy, and trust. These areas will have major implications as the ad tech industry seeks…
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