AdMonsters March 31, 2022 What Is Seller Defined Audiences? Publishers have longed for a privacy-safe way to make their own data and site traffic translatable programmatically across many sites and sellers. With less than a year to go until the demise of third-party cookies in Chrome, there seems to…
Read MoreAdMonsters March 25, 2022 Are We Ready for a Post-Cookie World Fueled by Hybrid Targeting? While the full implications of a truly cookie-free ecosystem are not fully understood, advertisers and publishers have much to consider. Advertisers need an alternative to third-party cookies, one that will allow them to scale…
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There’s a dark cloud hanging over the in-app advertising ecosystem: poor ads that harm the user experience, prompt users to uninstall apps and leave bad reviews in the app stores and damage the brand’s reputation. And these concerns aren’t theoretical.
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Publishers have longed for a privacy-safe way to make their own data and site traffic translatable programmatically across many sites and sellers. With less than a year to go until the demise of third-party cookies in Chrome, there seems to be a new kid on the block who will serve…
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Powered by: March 23, 2022 Google & Meta’s Jedi Mind Tricks Publisher Take Rates: Two Percent? Really!? Apple — Living with IDFA Regret? New UK Online Safety Bill Google & Meta’s Jedi Mind Tricks Still Under Fire Jedis may typically be known as supernormal warriors trained to guard peace…
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While the full implications of a truly cookie-free ecosystem are not fully understood, advertisers and publishers have much to consider. Advertisers need an alternative to third-party cookies, one that will allow them to scale their campaigns and drive efficiency. In all likelihood, campaigns of the future will contain elements of first-party…
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Powered by: March 14, 2022 Can What Happened to Gannett Happen to You too? Supply Chain Shortcuts Pubs Caught in the Middle of Russia-Ukraine Conflict Welcome to the Podcast Party Could What Happened to Gannett Happen to You? If you were at AdMonsters PubForum last week like we were,…
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With the third-party cookie near death and privacy regulations ratcheting up, publishers have many challenges ahead. We spoke with Will Hathaway, Head of Strategic Business Development at Ex.Co to learn about how his company helps publishers face those challenges head-on by leveraging content experiences to increase engagement, revenue, and CPMs…
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Powered by: March 02, 2022 To the Left, to the Left With Google AMP Putting First-Party First DoubleVerify And Comscore Join Forces Are Publishers Pushing Google AMP to the Left? Publishers are turning their second guesses into action when it comes to Google’s Accelerated Mobile Pages (AMP). While initially…
Read MoreAdMonsters March 16, 2022 Capitalizing on Your First-party Data With Interactive Content to Increase Engagement and CPMs With the third-party cookie near death and privacy regulations ratcheting up, publishers have many challenges ahead. We spoke with Will Hathaway, Head of Strategic Business Development at EX.CO to learn how his…
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