Every day worldwide people are inundated by an ever-increasing amount of information. And the problem grows worse each year. An April 2011 survey of 200 respondents conducted by Magnify.net pulled back the curtain on our digital lives. Nearly 50% of respondents reported that they were connected to the internet “from the…
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Editor's note: Rob Beeler's blog post originally appeared on ClickZ.As part of my job, I do my best to keep an ear to the ground and keep track of what operations people are talking about. Amazingly enough, it's 2011 and issues like late creative and discrepancies still pop up. Being…
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With 2012 elections rapidly approaching, new digital advertising regulatory threats are appearing almost daily. Considering that browser cookies today are used for most measurement and targeting technologies, any drastic changes could mean an effective collapse of today's digital ad ecosystem as we know it. In a seminal but prescient study, Norm Proselytizers Create…
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After years of speculation, the vision for Connected TV is finally becoming a reality, as entrepreneurs take Web TV beyond the browser and give consumers more ways than ever to watch their favorite video content. For publishers, though, “more ways than ever” can be a double-edged sword. Yes, you now…
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It seems like every week or so, we get to read another headline about a publisher launching a private exchange on someone’s real-time bidding (RTB) platform. Some would have you believe that private exchanges are a technological marvel; the greatest thing for publishers since the printing press. I want to…
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Editor's note: In April at our OPS London event, Tim Faircliff, General Manager, Thomson Reuters, gave a session on Best Practices in Multi-platform Digital Media. The transcript from that session is now available below. Session Overview:The role of Ad Operations is rapidly evolving as it acts as the “Engine Room” in…
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GhostWriter lets you prioritize when and how you load third-party content, like ads. Your users see what they’re looking for sooner which increases engagement and improves your search engine rankings.One of the ways it does this is by introducing a smarter replacement for the standard document.write method. Couple this intelligent…
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"Private Exchange" is probably the only buzz word in the industry right now without a TLA. That’s almost a crime considering the huge potential they offer to both publishers and advertisers. Much has already been discussed about their proposed value prop for publishers—greater control over inventory prices and ability to…
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Being on the media agency side of the industry, we have the unique opportunity to get the inside view of all platforms and technology providers. We can opt to have partners be a preferred solution, or form agreements with as many as possible to promote competition. Because there are so…
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We saw that Google Analytics now supported Page Load Time metrics out-of-the-box and started thinking about how we might be able to use GhostWriter’s insights into third-party content (read: ads) performance to give users of both GhostWriter and Google Analytics highly granular performance measurements. GhostWriter’s hooks allow you to execute…
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