The fact that publisher revenues are under siege from a number of sources isn’t exactly news. Users are abandoning desktop in droves, continuing the progression from print dollars to digital dimes to mobile pennies. Remaining desktop users are blocking ads with increasing regularity. Companies like Facebook, the dominant source of publisher…
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When the Trustworthy Accountability Group (TAG) released its best practices for malware scanning in October, anyone seeking a more secure advertising supply chain would have been eager to read through the first-of-its kind, 16-page document. In a quest to outline basic malware scanning processes,TAG delivered plenty of suggestions about when…
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It may sound like a joke, but Index Exchange has been coordinating trips to Toronto for numerous major publishers and DSPs to meet their squad of 200 engineers. Many a wiseacre would comment they’d rather avoid engineers entirely than travel long distances to meet them, but Index Index Exchange President…
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“If you had asked me 10 years ago if millions of people would pay $10 a month for their music, I’d have said that’s a suspect proposition,” comments Dan Rua, CEO of Admiral. “But over time user expectations, platforms and many other things have changed so now it’s a very…
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Many digital people hear terms like C3 and C7 and instinctively roll their eyes—“What’s that linear talk got to do with delivering video impressions to target audiences?” But this overlooks how the freshness of content—say, how many people viewed said content within three days or a week of its release—plays…
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Despite the wonders of screen proliferation, everyone—advertisers and publishers alike—wants to be on the TV screen. It’s big and captivating—the TV screen sucks people in and demands their attention in a way that no desktop or mobile device can. The rise of Connected TV (CTV) and over-the-top (OTT) devices are…
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In front of us, the PubForum main room dais. To our right, a palm-tree-lined waterway where someone else’s yachts are docked just beyond arm’s reach. Must be AdMonsters Publisher Forum in Miami, at the luxurious Eden Roc resort! If you’re here with us, hopefully you brought your most outrageously casual…
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Look upon the pages of AdMonsters.com to see the woe mobile monetization has caused publishers. With 2016 likely marking the close of the mobile interstitial age, pubs are frantically searching for revenue opportunities. But prime ad inventory has been sitting, waiting to be discovered: images. “We’re quickly becoming a mobile-first…
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Possibly the biggest reason header bidding is such a game-changer is because it gives demand sources insight into more—if not all—of a publisher’s inventory. This enables buyers to better evaluate inventory and bid more acutely in real-time buying environments. (If you feel a need to revisit the horrors of the…
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Native advertising is no longer just the topic du jour or an interesting addition to a publisher’s revenue strategy. Native is the wave of the future, embraced by both advertisers and publishers in the quest for relevancy and engagement. But diving into native can be trickier than it appears. The…
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