Download the presentation at Ad-Juster's website. 1:00 - 2:00 PM EDT For years, the digital advertising world was entranced by the potential of increasing automation, but now the pendulum is swinging back toward that human touch in ad deals. That means publishers need to revisit the best ways to manage…
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A few months back, Google announced it would be equipping an ad blocker—or something like an ad blocker, maybe more like an ad filter—into newer versions of Chrome. The new Chrome feature would filter out ads deemed overly intrusive to the user experience. At the time, Google suggested it would…
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This morning, Adobe announced it would cease development of Flash Player by the end of 2020, along with its roadmap for killing it off with minimal disruptions to user experience. It’s almost surprising to finally hear it from Adobe—much of the digital world has been bracing for a Flashless world…
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Digital media types have been buzzing for a while about a shift in the marketing tech world: Marketing tech is being drawn closer to advertising tech, and this is going to change the way advertisers and publishers do business. The messaging in advertising will become more personal, and in order…
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For years and years we've been told that if the click isn't on its deathbed, it should be shivved to death immediately. While early display ads in the mid-90s could boast CTRs above 40%, the likely number you'll see attached to a campaign these days is below 0.1%. But for…
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I can’t say I was surprised by findings from research firm L2 Marketing that Amazon’s virtual assistant Alexa is more likely to push Amazon Prime products on users seeking a variety of wares. There’s nothing scandalous in that—if I had an Alexa, I’d probably want it to look for Prime…
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Science fiction turns fact—the term artificial intelligence seems ubiquitous at the moment, whether it’s marketing technology firms boasting about superior processing power for campaign personalization or the coming singularity and robot apocalypse.Those of us in the trenches of the digital advertising world have become immune to the lure of buzzwords,…
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Viewability has been one of the more contentious issues in digital advertising for several years, in spite of the fact that MS Word apparently doesn’t recognize it as a properly spelled word. That’s appropriate, in a way. Media types have found the viewability issue maddening, and most laypersons would never…
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No, I didn't go to Cannes last week. Did I want to? Honestly, yachts and rosé have never been my thing (Cheap beer in a dirty rock club? Now you're talking my language), and the gladhanding awards bit makes me roll my eyes just thinking about it. Cannes used to…
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Better Ads Standards are an initiative for promoting “acceptable” ad experiences for users, while discouraging disruptive ads. The overall goal, as stated, has been to keep the spread of ad blocking tools at bay, by assuring the ads in the ecosystem are not so annoying they drive users to start…
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