Ads.txt is an initiative the IAB Tech Lab launched earlier this year to ensure greater transparency in the programmatic marketplace by creating a record of who is authorized to sell or re-sell ad inventory. The top aim of Ads.txt is to crack down on domain spoofing, a widespread, wily and…
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Itβs been 14 years since Craig Leshen founded OAO. In digital media years, that would beβ¦ what, like 40? What weβre trying to say is, Craig has seen a heck of a lot in that time. In his role leading up OAOβs efforts to provide ad ops support to a…
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ViewΒ presentation here. Are you panicking yet? On May 25, 2018, the EU General Data Protection Regulation (GDPR) comes into effect regarding data-driven content and services that directly target or monitor the behavior of EU citizensβ¦ Regardless of the targeting organization's location. Itβs a tall order and thereβs unsurprisingly a great…
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Between the IABβs OpenData initiative, the LiveRamp/AppNexus-led data consortium, and a few other long-simmering initiatives (think DigiTrust), now is a great time for anyone whoβs been championing data transparency. Whether these efforts are bearing fruitβthat is to say, if theyβre actually translating to more utility in sharing and processing data,…
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Prebid.org has already been the central URL for the Prebid suite of open-source header bidding products and projects. As of Sept. 11, 2017, Prebid.org is also the name of the neutral industry organization that will offer guidelines and development support for Prebid products. AppNexus and Rubicon Project have publicly led…
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Last week marked my return to the non-Brexiting part of Europe in several years to attend DMEXCO. My assumption is that most operations people really donβt know a lot about DMEXCO other than Germany is a funny place to go to something that sounds like it belongs in Latin America.…
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First Apple came for our headphone jacks. Then they came for our first-party cookies. All right, itβs not that simple, but Appleβs updated cookie policy for its Safari browser feels like the company is twisting the knife a few more degrees, making its own rules without making any real concessions…
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With all the hubbub about first-price auctions taking over the real-time bidding ecosystem, I donβt think thereβs been enough talk about why the second-price auction is currently the standard bearer. Thatβs why I was exhilarated when Univisionβs Eyal Ebel brought the point up at our recent Meetup on the current…
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The line about marketing tech over the last few years is that itβs becoming more closely aligned with ad tech, for both brands and publishers. There must be some truth to that idea, then, if so many people in the industry have trouble explaining what the difference is between ad…
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For years, the digital advertising world was entranced by the potential of increasing automation, but now the pendulum is swinging back toward that human touch in ad deals. That means publishers need to revisit the best ways to manage direct-sold campaigns in a complex contemporary digital paradigm. Campaign reporting is…
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