Publisher Forum Portland
No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum.
Read MoreNo other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum.
Read MorePUBLISHER FORUM SEASON PASSES AVAILABLE FOR A LIMITED TIME! Monday Keynote: Bonnie Kintzer, President and CEO, Trusted Media Brands Bonnie Kintzer became president and chief executive officer in April 2014. She joined Trusted Media Brands from Womenβs Marketing Inc., the leading marketing services company serving emerging brands targeting women. Previously,…
Read MoreThe 43rd AdMonsters Publisher Forum has taken us to Nashville, where we'll be spending the next few days wrapping our heads around a particularly intense season in digital media. From what I could gauge from chatting with attendees and sponsors at last night's dinner, there are loads of questions in…
Read MoreWho's This Asking to Get Into Your Ads.txt? Over on Reddit, publishers are reporting theyβre receiving loads of emails from senders identifying themselves as reps from some kind of agency or another, demanding their company be added to the publisherβs Ads.txt file or else theyβll stop buying that publisherβs inventory.…
Read MoreWhen you're as focused on digital media as we are at AdMonsters, sometimes it's important to remember the offline world still exists, and it's generating serious money for a lot of publishers who are active in it. If you're coming from the point of view of a media company with…
Read MoreRebooting Ad Units to Meet Better Ads Standards Google wants (and intends, starting in 2018) to block intrusive ads from the Chrome browser, and it wants to tell you what counts as βintrusive.β Ever since Google made the announcement about which types of ad experiences should expect to be blocked,…
Read MoreAre you panicking yet? On May 25, 2018, the EU General Data Protection Regulation (GDPR) comes into effect regarding data-driven content and services that directly target or monitor the behavior of EU citizensβ¦ Regardless of the targeting organizationβs location. Itβs a tall order and thereβs unsurprisingly a great deal of…
Read MoreThis is theΒ second article in the Native Chronicles series, brought to you with the support ofΒ TripleLift. Read the first article on the "creative revival," and theΒ third on the future of mobile.Β Β The term βset it and forget itβ is anathema to digital advertising. Whether itβs a homepage takeover, pre-roll video,…
Read MoreLast week a lot of my industry connections passed around the Buzzfeed story, βAttack of the Zombie Websites,β about a programmatic, bot-driven web of lies that may have shorted advertisers tens of millions of dollars. Although it was meticulously reported, I had a hard time reading the full article not…
Read MoreTime Running Out on Time-Based Ad Deals? On Tuesday, Digiday reported time-based guarantees have βhit a wall,β as the popular discussion in digital advertising has moved on to things like brand safety. Reading the coverage, though, it sounds like Digiday has reached this conclusion by talking to a publisher whoβs…
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