Not the CES update you want, but maybe the CES update you need. January brings with it cold weather, year-end reconciliations, lower post-Q4 CPMs, and CES. This year I had an audacious plan: Iβd go to CES and actually go to CES. You know β the actual show, not just…
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I recently notedΒ the cyclical nature of ad tech issues, and nowhere has that been more apparent thanΒ in brand safety's reappearance in the forefront of advertisers' and publishers' concerns. As technology and content have evolved, we need to reconsider just what fits under the brand-safety umbrella in 2018 (something we'll discuss…
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Agency Insider: Yep, We're Buying Publishers' Data Indirectly Digidayβs βConfessionsβ series most recently brought us a chat with a programmatic buyer at an ad agency. For publishers who fret over how much valuable data theyβre losing to wily buy-siders, this more or less confirms several of their fears. The buyer…
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Ad tech is an awfully cyclical industry. Ghosts of the past come back to haunt us all the time, whether they be ad fraud or brand safety. AΒ Daily Beast story detailing how apps leveraging the Facebook Audience Network found themselves knee-deep in complaints about offensive ads thanks to an e-commerce…
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(Editor's Note: Hear more about sandboxing iframes and ad quality at this special attendee session during the PubForum Huntington Beach, March 4-7, 2018.) Recently, premium publishers have reported an uptick in malicious ads on their sitesβparticularly pesky mobile redirects, the never-ending scourge. While pubsβ first response tends to involve tracking…
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View the presentation here. We all know thereβs great power in data when it comes to digital media monetization, but unlocking the potential can be laborious, frustratingβ¦ and even fruitless. The massive amounts of data flowing throughout the digital advertising ecosystem is both a blessing and curseβit may seem plenty,…
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The opinions expressed by AdBeeler are not necessarily those of AdMonsters and Access Intelligence. They are only the opinions of Rob Beeler if you find them funny or insightful. This week Iβm off to CES, and I actually mean CES. Itβs not a well-kept secret that most people in our…
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One of the main goals of Ads.txt is to combat domain spoofing. It's angled to be both simple to understand and implement, and harder for bad actors to game than good old whitelisting and blacklisting. But there's more to ads.txt than slapping together a list of partners who are authorized…
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DSPs Hidden Fees Dragged Into the Light AdExchanger published a lengthy explanation of the infamous hidden fees DSPs sometimes charge. It's common knowledge in the industry that DSPs are often inclined to take a cut off of the transactions they enable, and then add extra fees on top of that.…
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The big news from Amazonβs direction this week is that the digital powerhouse (βe-tailerβ doesnβt really suffice) has been having conversations with some major companies about how it might rev up its advertising efforts in Echo devices. Because Echo is driven by the voice-recognition tool Alexa, weβve been seeing this…
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