Maybe others saw the signs before I did, but Iβll admit to being surprised this past summer when Google announced it would be sunsetting DoubleClick Sales Manager (DSM) in 2019. On top of all the other major challenges theyβre facing right nowβGDPR, ads.txt, contextual relevance, Facebook, etc.βmore than a hundred…
Read More
AdMonsters Webinar: Future-Proof Your Rate Card from AdMonsters on Vimeo. Wednesday, Feb. 28 at 1:00 PM EST When youβre thinking about optimizing your revenue and managing relationships with buy-side clients, you need an dynamic and responsive rate strategy. Advertisersβ and agenciesβ needs can change suddenlyβmoving from content-based buys to audience…
Read More
Survey Says: Ads.txt Adopted by Over Half of U.S. Publishers OpenX ran an audit on the comScore top 1,000 publishers in the U.S., and found that over 50% had adopted ads.txt. It feels like we were just saying, βAds.txt is something that should happen in order to clean up the…
Read More
View the presentation here. We all know thereβs great power in data when it comes to digital media monetization, but unlocking the potential can be laborious, frustratingβ¦ and even fruitless. The massive amounts of data flowing throughout the digital advertising ecosystem is both a blessing and curseβit may seem plenty,…
Read More
As far as malvertising is concerned, redirects remain a particular scourge for ad ops teams. On mobile in particular, a redirect can wreck a userβs session at the least. Itβs worse if the user is wise enough to avoid downloading whatever the redirect tells them to download. These attacks are…
Read More
Back on Jan. 11, Facebook announced it was switching up its news feed algorithm to prioritize original posts from users, and to de-prioritize links to news stories. Following uproar and confusion from publishers and marketers about how much good or ill that will do to users, Facebook came back this…
Read More
The discussion around brand safety has risen from a murmur to a prolonged roar, and it doesnβt seem to be quieting down anytime soon. In part, thatβs because more issues and more sub-threads keep getting pulled into that discussion. My colleague Gavin Dunaway wrote a bit about this recently, and…
Read More
Often enough, when the topic of data leakage comes up, someoneβwhether theyβre coming from a buy-side or a sell-side point of viewβwill say: βHold on. Is this data leakage stuff real, or is a bogeyman?β Understandable response. This is digital media: Wherever thereβs just the perception of a problem, youβll…
Read More
Are We Overestimating Cord-Cutting? Digital media people love talking about cord-cutting and how the old broadcast model is disappearing for what we used to consider "TV." But Simulmedia CEO Dave Morgan's POV in MediaPost last week reminds us that cord-cutting is not universal, and the reach of broadcast TV is…
Read More
Retargeting companies were in the industry trade headlines last week, as a couple of the leading retargeters had made efforts to allow users to opt into having their data collected. There are a few timely issues these companies are trying to addressβAppleβs limits on the amount of time itβs acceptable…
Read More