Seriously, though, what IS up with kids these days? Sweety High CEO/Cofounder Frank Simonetti has some real observations on the media habits of young audiences, beyond the speculation and hyperbole we've heard elsewhere. Here's a preview of what he'll be talking about in his PubForum keynote on Tue., March 6.
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AdMonsters February 15, 2018 PubForum Prep: Driving Revenue Through a User-First Mindset When we talk about maintaining a quality user experience while maximizing monetization efforts, publishers have suggested for ages that these two goals oppose each other. Advertisers want to make sure their ads appear in prominent, unmissable positions--and users…
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Cookies are a foundational part of digital advertising, but their application is limited in a cross-device environment. Cookies are browser-specific, they arenβt supported in OTT, and they arenβt easily ported between mobile apps. Cookies, then, are just one type of identifier among several that go into targeting users across multiple…
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This week's news roundup: Media professionals interpret Unilever's CMOs Weed's threats to pull spending from digital. TV ad spend dropped in 2017. Plus, new business strategies for content (spoiler: it involves blockchain!) and data vendors.
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Think user experience and advertisers' expectations stand in opposition to each other? PubForum Monday keynote Bonnie Kintzer (President and CEO of Trusted Media Brands) disagrees. She shares some perspective on how quality UX and monetization go hand in hand today.
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Are you a tech person or a media person? Rob Beeler is happy to be both, and says ops should embrace the responsibility they have to support quality media.
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Is LinkedIn the New Facebook (for Content Distribution)? LinkedIn is reportedly firming up relationships with publishers in the U.S. and the U.K., according to Digiday, and a growing number of publishers are getting more serious about using LinkedIn as a content distribution channel. (Theyβre not just B2B publishers, either). LinkedIn…
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Brand safety is a hot topic again (or is it "still?"). Part of what's complicated about brand safety is that it encompasses a whole set of issuesβand also, what's top-of-mind for publishers in this discussion isn't always the same as what's top-of-mind for brands and marketers. Adam Moser of Hulu…
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In last week's webinar that AdMonsters hosted with sponsor Roxot, "Measuring Up to Revenue Analytics," we got into a new meaning of "WTF." As presenters Alex Kharitoshin (from Roxot) and Bodhi Short (from Cordless Media) explained, sometimes "WTF" stands for "Why the fall (in revenue)?" or "Where's the fill?" In…
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Real talk for a second: Whenever you hear me griping about the myriad things Facebook doesnβt do well, either for users or for its publisher partners, Iβm probably subconsciously trying to convince myself of something. Iβm a social media addict, and I suppose I have been ever since the Geocities…
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