PubForum might be over, but as we process it, it's helpful to check over the list of what we were excited about to begin with... because it was basically everything. Everyone who attended, look out for the event summary, coming at you soon.
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AdMonsters Looking for your next career move? View #AdOpsJobs in AdMonsters’ Job Center Premium Jobs Technical Account Analyst STAQ - New York, NY Media Strategist Gamut / Cox Media Group – New York City, NY Ad Ops Strategist, Trading & Optimization Gamut / Cox Media Group – New York City, NY…
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AdMonsters March 1, 2018 The Washington Post Talks About the DSM Flip We all know Google plans to sunset DSM in 2019, and their publisher clients need a game plan for getting set up with a new OMS. Jessica Titmus of the Washington Post shares advice on managing that…
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We all know Google plans to sunset DSM in 2019, and their publisher clients need a game plan for getting set up with a new OMS Jessica Titmus of the Washington Post shares advice on managing that OMS migration, looking at the Post's experiences migrating from DSM to Operative.
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Did you miss our webinar this week, featuring experts from CondΓ© Nast, The Boston Globe, DMW Media Works and our sponsor FatTail talking about creating the rate card for today's needs? Never make the mistake of missing another! But you can re-watch the whole thing at your convenience, right here.
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This week's news briefs: Vox Media lays off staffers and reins in social video, The Atlantic looks to hire 100 heads, Gothamist/DNAInfo are revived by public radio stations and anonymous backers, GQ's ecommerce efforts deliver strong engagement numbers, and AT&T and Bayer both sign onto a blockchain solution for the…
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AdMonsters Looking for your next career move? View #AdOpsJobs in AdMonsters’ Job Center Premium Jobs Technical Account Analyst STAQ - New York, NY Media Strategist Gamut / Cox Media GroupΒ βΒ New York City, NY Ad Ops Strategist, Trading & Optimization Gamut / Cox Media GroupΒ βΒ New York City, NY Digital Ad Ops…
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AdMonsters February 22, 2018 PubForum Prep: Connecting With the Youth Seriously, though, what IS up with kids these days? Sweety High CEO/Cofounder Frank Simonetti has some real observations on the media habits of young audiences, beyond the speculation and hyperbole we've heard elsewhere. Here's a preview of what he'll…
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At the upcoming Publisher Forum in Huntington Beach, Brandon Seltenrich of CBS Interactive will tell us about how the shift toward identity marketing is advantageous to publishers--and to their users. Brandon shares some thoughts in this Q&A: "My core competency is delivering great content to our users, not maintaining ad…
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Rachel Friedman of FatTail explains how the publisher rate card has evolved, who's responsible for it now, and how to make it more flexible.
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