We're sure your eyebrows jumped at the title of a recent report by researchers at Carnegie Mellon University and the City University of Hong Kong: "Ad blockers may benefit websites, users, and the market at large." Well, your brows might relocate past your scalp when you read some of the…
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The antiquated idea that SSPs are publisher defenders and DSPs are buyer advocates has created a gulf—one might say a black hole of pricing machinations and Russian-Doll-style auctions that threatens to suck away the benefits of the open ecosystem entirely. Key to bridging that gap—or plugging the black hole—is traffic…
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In May, Criteo submitted SPARROW (Secure Private Advertising Remotely Run On Webserver) to the W3C in response to Google's privacy sandbox proposal. In response to industry-wide feedback, SPARROW was recently updated to include reporting capabilities to further secure users’ privacy without compromising advertisers’ performance. We spoke with Charles-Henri Henault, VP…
Read MoreAdMonsters July 2, 2020 Supply-Side Audience Data Insertion? SpotX and Acxiom Say Oh Yeah As the third-party tracking cookie continues its long, long farewell tour, advertisers and publishers alike are looking for replacement targeting solutions—particularly ones that won't steep them in the user privacy quagmire. Tech providers seem to…
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June 30, 2020 Google to Pay for the News? Some Harsh Truths in EC’s Rosy GDPR Assessment Marketer Ad Spend Down, Tech Spend Up Google to Pay for the News? After years of refusing to pay publishers for news content, Google has reversed its stance. Last week the company announced…
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We haven’t seen major brand advertisers ditch social media advertising like this since MySpace 2009. An ever-growing crowd of well-known brands is pausing their ad spend on Facebook—and other social media platforms—to protest lax moderation of hateful content keeps growing longer. Our cynical minds immediately leap back to the great YouTube…
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As the third-party tracking cookie continues its long, long farewell tour, advertisers and publishers alike are looking for replacement targeting solutions—particularly ones that won't steep them in the user privacy quagmire brought on by cookies. Tech providers seem to be meeting them with ingenuity, as evidenced by the latest partnership…
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While the needs of each publisher may be slightly different, generally there are five questions every publisher should ask when evaluating whether or not a cookieless solution is right for them. Any solution that satisfies these criteria will likely enable publishers to sustain and grow ad revenue, while simultaneously establishing…
Read MoreAdMonsters June 25, 2020 Five Questions for Evaluating Cookieless Publisher Solutions While the needs of each publisher may be slightly different, generally there are five questions every publisher should ask when evaluating whether or not a cookieless solution is right for them. Any solution that satisfies these criteria will…
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1 pm EDT Kim Komando is more than a radio talk show host broadcast nationally—she’s built a highly engaged virtual community that she keeps informed with newsletters, push notifications, social channels, and more. This gives her a unique viewpoint: she’s hearing directly from a tech and media-savvy audience about how…
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