As we inch closer toward a cookieless world, identity solutions have been touted as the perfect panacea. But before going all in on one identity solution over another, wouldn’t it be prudent to weigh all of your options? You wouldn’t invest all your money in one stock, would you? So why…
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Privacy regulations; the crumbling third-party cookie; a general need to diversify revenue streams. These are just some of the factors driving publishers to better—and directly—engage with consumers. And a key tool helping publishers connect is an old favorite—logins. But although they may seem straightforward, logins and the strategies around them…
Read MoreAdMonsters November 5, 2020 Restoring the Balance of Power With First-Party Data: A Conversation with Permutive's Brett Goverman With the announcement of the end of the third party cookie, now is the time to shift the balance of power back to publishers. A strong first-party data strategy empowers publishers…
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With the announcement of the end of the third party cookie, now is the time to shift the balance of power back to publishers. A strong first-party data strategy empowers publishers to go on the offensive and recoup lost revenue.
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Powered by: November 03, 2020 Ruh-roh Google's reCAPTCHA Busted? Ad Filterers Lead the Pack in Brand Discovery Apple Is Getting Its Search On Google’s reCAPTCHA Busted For Enabling Personalized Ad Targeting Image sourced from Twitter Victory Medium founder Zach Edwards was highlighted in an item The Register, by Thomas…
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Last week, LiveRamp announced that its Authenticated Identity Infrastructure would support The Trade Desk’s Unified ID 2.0 (now without third-party cookies!). The biggest concern about whether identity-based universal IDs—like LiveRamp’s and TTD’s Unified ID 2.0—can be successful (and potentially save the open programmatic ecosystem from being dominated by walled gardens) is…
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1 pm EDT Deriving insights from reporting is almost as difficult as compiling said reporting from ever-fragmented tech stacks. But then turning around and executing on those insights quick enough to jump on hot trends? Oh boy, another Herculean effort. Good news: It doesn’t have to be so hard! This…
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It was slow starting for self-service ad platforms. Buyers were hellbent on using exchanges to cherry-pick their inventory. But 2020 is an extremely different marketplace, largely shaped by how the global Coronavirus pandemic has altered the landscape. In particular, publishers’ sales teams are focusing on big buys, leaving occasional smaller…
Read MoreAdMonsters October 30, 2020 Pandemic Pushes Self-Serve Ad Tech Adoption Forward It was slow starting for self-service ad platforms. Buyers were hellbent on using exchanges to cherry-pick their inventory. But 2020 is an extremely different marketplace, largely shaped by how the global Coronavirus pandemic has altered the landscape. In…
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Our interest in the federal government’s antitrust suit against Google took a huge dive when we learned it would be centered around search. While mainstream publications trotted out the tired descriptor “landmark” for the headlines when the suit became public, many of us in the industry shook our heads and…
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