As the imminent death of third-party cookies and Googleβs push for FLoC creates new headaches, publishers want to know that every SSP they work with has their back and that they are navigating the changes together. Whatβs more, they want to make sure their SSPs provide truly personalized service, reporting,…
Read More
Publisher Forum is coming to beautiful San Diego, CA, November 7-10. Join your community for 3.5 days of peer learning, networking, beaches views, and more.
Read More
Publisher Forum is coming to beautiful Vail, Colorado, August 22-25. Join your community for 3.5 days of peer learning, networking, mountain views, and more.
Read More
February 10, 2021 Google Ad Revenue Up, Despite Pandemic NY Times Unlocks First-party Data Revenue Ad Tech Consolidation Nation Around the Water Cooler Google Ad Revenue Up, Despite Pandemic Image sourced from While global ad spending no doubt took a substantial hit in 2020, Google’s parent company Alphabet posted record…
Read More
AdMonsters February 11, 2021 What Do Smart Collaborative Data Solutions Between Pubs and Third-Party Data Providers Actually Look Like? It can’t be overstated how much of a hit in revenue publishers took in 2020. In its “Outlook for Data-Driven Marketing and Advertising in 2021” report, Winterberry Group estimates the…
Read More
It canβt be overstated how much of a hit in revenue publishers took in 2020. In its βOutlook for Data-Driven Marketing and Advertising in 2021β report, Winterberry Group estimates the decline in global ad spend at ~$39b compared to 2019.Β We caught up with the report's author, Bruce Biegel to learn…
Read More
AdMonsters February 5, 2021 Third-party Tracking Got Advertisers Deep Into Debt; Now It’s Time to Repay Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste…
Read More
Powered by: February 03, 2021 Sophisticated Scammers on the Rise It's Time to Take Control of Your Data Google and Facebook at War With Apple Around the Water Cooler Sophisticated Scammers on the Rise Image sourced from The Media Trust 2020 not only brought us COVID-19, but it also…
Read More
Ad platforms spent the 2010βs rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital…
Read More
AdMonsters January 28, 2021 Lotame's Chief Privacy Officer Amy Yeung on the Meaning of Data Privacy Day Data Privacy Day is Jan. 28. We caught up with Lotame's General Counsel & Chief Privacy Officer Amy Yeung to talk about what Data Privacy Day means to her and how publishers…
Read More