2021 is already shaping up to be an improvement over last year, crippling snowstorms and vaccine shortage be damned. For pubs, the year also presents something of a fresh start. They are genuinely taking a ‘nowhere to go but up’ mentality this year, making most of the dregs befalling ad tech…
Read MoreAdMonsters February 26, 2021 AdMonsters Forges New Beginnings With Tameka Kee, Head Of Content We’re happy to announce that we’re bringing on adtech content maven, Tameka Kee, as our new Head of Content to guide us in building our blueprint for the future — so that we can continue…
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We’re happy to announce that we’re bringing on adtech content maven, Tameka Kee, as our new Head of Content to guide us in building our blueprint for the future — so that we can continue to provide you with the same high-quality content and experiences that you’ve become accustomed to.…
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February 23, 2021 66% of Marketers Say Audience Beats Context, Pubs Disagree Virginia Closer to Passing Consumer Privacy Law News You Can Use 66% of Marketers Say Audience Beats Context But Pubs Disagree Lotame’s new report, Beyond the Cookie: The Future of Advertising for Marketers & Publishers, reveals that, while…
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A recent forecast of media ad inflation by researcher ECI suggests prices will rise by 3% worldwide in 2021, with U.S. ad prices rising at a rate higher than the global average. Broken down by different segments, that also includes a 2.4% increase for digital display media and a 2.3%…
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With the impending death of the cookie, there's been a spate of email newsletter acquisitions (and launches) signaling a renewed interest—from publishers and marketers alike—in the channel's potential for improving first-party data strategies and growing revenue, while at the same time building deeper and more engaging relationships with audiences. We…
Read MoreAdMonsters February 18, 2021 What Pubs Really Want From SSPs As the imminent death of third-party cookies and Google’s push for FLoC creates new headaches, publishers want to know that every SSP they work with has their back and that they are navigating the changes together. What’s more, they…
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February 16, 2021 Google's Privacy Engineer Defends Sandbox Ads for Weapons Spike Around the Capitol Riots Big Tech Finally Paying Pubs For Content? Clubhouse Craze Google Engineer Defends Privacy Sandbox Plans While the imminent death of third-party cookies has not been exaggerated, Google’s proposed suite of privacy-minded tools for advertisers,…
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