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August 15, 2024 |
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Dotdash Meredith’s Cookieless Conquest |
| Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. Plus, gain key insights from AdMonsters Publisher Forum Boston on future-proofing revenue strategies in a shifting digital frontier. Read more. |
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What Apple’s Distraction Control Means for Publishers |
| Apple's new Distraction Control feature could reshape digital advertising, affecting how publishers engage users and generate revenue. In this exclusive Q&A, Vegard Johnsen from eyeo explains what this means for the future of online content and advertising. Read more. |
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Early Bird Registration Is Open for PubForum Scottsdale |
| Early Bird Registration for PubForum Scottsdale, which will take place November 10-12, is now open. This event will focus on everything audience-related, from curation and attribution to measurement and engagement. Whether you're looking to amplify site traffic post-Google algorithm updates or dive into cutting-edge strategies for audience monetization, PubForum Scottsdale is the place to be. Register now! |
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| Top Stories |
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As digital publishers gear up for 2024, the focus is clear: ramping up revenue through strategic investments and capitalizing on new growth opportunities. A significant 60% of publishers expect revenue growth, with 19% anticipating substantial gains. Direct deal advertising tops the list of opportunities, with 68% of publishers highlighting it as a critical revenue driver. Programmatic advertising, audience data monetization, and strategic partnerships also feature prominently, underscoring the diverse avenues publishers are exploring. Read more. |
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Worldwide, finding a consensus on nearly anything is just about impossible. Yet, when thinking about the way people interact with brands online, there are two glaring truths: consumers demand personalization and privacy in nearly equal measure. Data clean rooms can be a conduit for advertisers to continue offering highly personalized experiences while also respecting consumer privacy. Read more. |
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As Google's Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. Luckey Harpley, Staff Product Manager at Remerge, sheds light on what this means for the future of mobile marketing and how to navigate this new landscape. Read more. |
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