July 25, 2024   Industry Leaders Respond to Google's Cookie Deprecation Pause and New Opt-out Mechanism This week, Google threw the ad tech industry for a loop by announcing a significant shift in its privacy strategy. Contrary to its long-standing plan to eliminate third-party cookies from its Chrome browser, Google has revealed it will offer users the option to opt out of third-party cookies through a new choice mechanism. Read more. Does APRA Do More Harm Than Good for Personalized Advertising? The race to a federal U.S. data privacy law has been a slow trudge to victory, and the American Privacy Rights Act (APRA) is no different. APRA could drastically change digital advertising. By requiring explicit consent for using sensitive data, APRA could potentially hinder small businesses and publishers, threatening their ability to effectively target and personalize ads. Read more. Network With a Top-notch Peer Group at Publisher Forum Boston AdMonsters Publisher Forum Boston is less than two weeks away. Take your place, August 4-6, alongside your ad ops, rev ops, and programmatic peers from top publishers, and access the wisdom that comes from listening to peer insights. Build your network and knowledge by spending 2.5 days connecting with digital media pros from top media companies including, Bloomberg Media, BBC Studios, Netflix, Daily Mail, and more. Register now!  Top Stories Google’s New Cookie Plan: Empowering Users, Shaping Advertiser Strategies While the future state of retargeting following Google's shift away from 3PCs is still evolving, it’s unlikely that a single tactic will emerge as the solution. Instead, advertisers will need to leverage each of these tactics in concert to maximize the value of their retargeting efforts.  Read more. Sustainability in Advertising is Moving From Policies to Outcomes Simon Sikorski, President of Global Operations at XR Extreme Reach, recently spoke at Cannes about the growing urgency for sustainability in advertising. In a conversation with AdMonsters, he discussed the importance of moving from sustainability policies to actionable results and how advertising can influence consumers to make informed choices toward sustainable brands and practices. Read more. AI's Role in Political Manipulation In an era where technology shapes our daily lives, generative AI has emerged as a powerful force in the political landscape, and its role is both revolutionary and potentially dangerous. In this article, Søren H. Dinesen, CEO of Digiseg, explores the complex world of AI in politics, its benefits and risks, and examines why oversight and regulation are crucial for preserving democracy. Read more. Upcoming Events Aug. 4-6, 2024 | Publisher Forum: Boston Nov. 10-12, 2024 | Publisher Forum: Scottsdale View All Premium Jobs Sr. Director - US Regulatory Advertising/Promotion Therapeutic Lead (Oncology) Lilly and Company; Indianapolis, IN Assistant Professor, Public Relations, Advertising + Public Relations University of Alabama; Tuscaloosa, AL Manager Advertising Strategy & Planning PGA TOUR; London, UK Director, Political Digital Advertising SKDK; Washington, DC View All Job Listings Manager Advertising Strategy & Planning PGA TOUR - London, United Kingdom Assistant Professor, Public Relations, Advertising + Public Relations University of Alabama - , AL Assistant Professor, Public Relations, Advertising + Public Relations University of Alabama - , AL Assistant Professor, Advertising & Artificial Intelligence, Advertising + Public Relations University of Alabama - , AL Adjunct Instructor, Advertising & Design Seton Hall University - South Orange, NJ Sr. Director - US Regulatory Advertising/Promotion Therapeutic Lead (Oncology) Lilly and Company - Indianapolis, IN Add A Job Listing | View All