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July 18, 2024 |
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Yahoo ConnectID's New Integration Boosts Publisher Profits Without Cookies |
| This seamless integration allows publishers who have adopted LiveRamp’s ATS to unlock additional demand from Yahoo DSP, substantially improving the monetization of their addressable supply. "Demand-side interoperability has been a key feature, and now, with our expanded partnership, publishers can achieve greater scale and better monetization through Yahoo ConnectID," explains Chandra Cirulnik, VP, Global Supply Partnerships at Yahoo DSP. Read more. |
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Live Streaming Takes Brand Advertising Full Circle |
| In this op-ed by Dave Dembowski, SVP of Global Sales at Operative, discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Explore the complex dynamics, major players, and future sports broadcasting landscape in the streaming era. Read more. |
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PubForum Content Highlight: Strategies For Success |
| Join us at AdMonsters PubForum Boston from August 4-6 for "Rev Up Your Revenue," a strategy-focused event tailored for publishers. Engage in expert-led sessions designed to help you exceed your Q3 and Q4 targets. Explore key topics such as surviving the premium publisher shift, leveraging big data for ad ops excellence, and innovative revenue strategies. Learn with speakers from Chegg, BOMESI, Fortune, and more to tackle pressing challenges and discover new solutions. Register now! |
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| Top Stories |
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A Teads' study surveyed 555 publishers across 58 countries, revealing an urgent need for the industry to adapt quickly. At Cannes, we met with Natalie Bastian, CMO of Teads, and were pleasantly surprised to be joined by Simon Klein, Global Head of Publishing. Onboard a yacht with a crisp blue aesthetic; we chatted about a future without cookies; the challenges publishers face, and Teads’ current initiatives to support them. Read more. |
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HUMAN’s Satori Threat Intelligence Team began noticing that apps that don’t offer advertising were generating an abundance of IVT traffic. Concerned, they began studying the traffic source and, in the process, discovered a massive mobile malvertising scheme that used highly sophisticated tactics. Read more. |
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Video advertising has always been a bright spot for the industry: effective, profitable, and malware-free. Because it’s threat-free, AdOps teams don’t need to spend a lot of time scanning for scams. Sadly, that is changing rapidly. Earlier this year, I wrote about ScamClub’s breach into the video channel, successfully injecting malicious redirects through VAST and VPAID tags in Q4 2023. Read more. |
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