June 20, 2024   Elon Musk at Cannes Lions: AI, Advertising on X, and a New Era of Engagement In a thought-provoking interview with WPP Chief Executive Mark Read, Elon Musk shared his vision for the future, covering topics from advertising on X and AI. Read more. Cannes Conversations: LinkedIn Unveils New Tools for Publishers and Marketers  This past week, LinkedIn announced multiple new features focused on enhancing the B2B user experience, and that didn't stop in Cannes. Here's a guide including everything you need to know. Read more. Albert Thompson, Digital Innovator Reacts: The Trade Desk's Controversial Top 100 List In an exclusive interview, Albert Thompson, Managing Director of Digital at Walton Isaacson, dissects The Trade Desk's controversial Top 100 List. Thompson shares candid insights on the list's implications for publishers, advertisers, and the future of digital advertising. Read more. Top Stories Breaking the Cycle of Rainbow-Washing and Performative Company Activism Every June, companies prep pride campaigns. It’s incredibly important for companies who believe in LGBTQIA+ rights to speak up. Yet, many are shying away from expressing support either from fear of conservative backlash (remember what happened with Target’s Pride collections last year?) or of accusations of rainbow-washing. Read more. Bridging the GAP: Driving Results with BRIDGE As the first independent DEI&B Trade Organization for the global marketing industry, BRIDGE believes that inclusion is not just a moral imperative but also a business necessity. BRIDGE integrates inclusion into traditional workplaces, marketing management, and commercial practices. Read more. ID Bridging Explained: Benefits, Controversies, and the Battle for Transparency in Digital Advertising Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive practices to identify audiences. The practice in question is a technique called ID bridging. ID bridging has become a contentious issue as digital advertising grapples with the deprecation of third-party cookies in Chrome.  Read more. Upcoming Events Aug. 4-6, 2024 | Publisher Forum: Boston Nov. 10-12, 2024 | Publisher Forum: Scottsdale View All Premium Jobs Director, Political Digital Advertising SKDK; Washington, DC Associate Advertising Systems & Operations PGA TOUR; Ponte Vedra Beach, FL Senior Manager, Digital Advertising Operations & Inventory Sinclair Broadcast Group; Cleveland, OH Digital Advertising Sales Account Executive Nexstar Media Group; Salt Lake City, UT View All Job Listings Senior Product Manager Advertising Technology (m/f/d) Prosiebens - Berlin, Germany Senior Manager, B2C Marketing and Advertising Insights Amex - New York, NY Social Media and Advertising Coordinator The Sooner Theatre of Norman, Inc. - Norman, OK Director, Advanced Advertising & Partnerships Nexstar Media Group - New York, NY Associate Advertising Systems & Operations PGA TOUR - Ponte Vedra Beach, FL Director, Political Digital Advertising SKDK - , DC Add A Job Listing | View All