June 6, 2024   Why CTV May Decide Who Wins the White House - and the Fate of the Medium Many marketers are - let's say - generally excited about the promised targeting power of CTV.  Yet, for political advertisers, many are staking their careers on this burgeoning new medium. Indeed, candidates can't wait for CTV to sort out all of its fundamentals in the near future. Read more. AdMonsters Publisher Pulse: Ad Ops Reimagined — A Guide to Reshaping Ad Ops With Generative AI Ad Ops professionals aren’t just dabbling in generative AI; they’re diving in deep and successfully putting it to work to improve their daily jobs and elevate the overall Ad Ops team. It isn’t a surprise that they’ve largely sidestepped the challenges others have faced using generative AI. As tech-savvy people, Ad Ops professionals are well aware of the limitations of all AI and take active steps to mitigate the pitfalls and problems. Download the guide! Is the Colossus SSP Pile On Deserved? There’s been a lot of name-calling when it comes to Colossus SSP lately, they’ve been called a witch practicing black magic, and a big man strutting around on campus, among other names. A recent Adalytics report prompted the name-calling, but as the dust settles, some ask: Is the pile-on deserved? Read more. Top Stories Why Advertising Standards and Certifications Matter in 2024 The proliferation of low-quality, Made For Advertising (MFA) sites threatens digital advertising’s integrity. To combat this, the industry must adhere to standards set by the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG). These certifications ensure transparency and trust, paving the way for a more reliable and sustainable ad ecosystem. Read more. AAPI Heritage Month Spotlight: Soyeong Park's Journey from Seoul to Ad Tech Leadership In honor of AAPI Heritage Month, we spoke with Soyeong Park, Head of Measurement Insights and Data Strategy at Sam's Club MAP, about her life and career, tracing her journey from Seoul, Korea, to her impressive ad tech and digital media career. Read more. Stakes Are High: The Wild West of AI in Digital Media and Celebrity Culture AI tech is galloping ahead like a runaway horse, with innovation racing rampant and regulations struggling to catch up. The latest spicy AI scandals involving Scarlett Johansson, Drake, and FKA Twigs reveal the AI frontier is still the wild wild west. What does all of this AI chaos mean for digital media, and is it time to call in the sheriff to maintain law and order? Read more. Upcoming Events Aug. 4-6, 2024 | Publisher Forum: Boston Nov. 10-12, 2024 | Publisher Forum: Scottsdale View All Premium Jobs Director, Political Digital Advertising SKDK; Washington, DC Associate Advertising Strategy & Planning PGA TOUR; Ponte Vedra Beach, FL Senior Manager, Digital Advertising Operations & Inventory Sinclair Broadcast Group; Cleveland, OH Director, Regulatory Advertising & Promotion Genmab; Princeton, NJ View All Job Listings Director, Political Digital Advertising SKDK - , DC Advertising Account Executive - Graham Media Group WJXT - Jacksonville, FL Senior Manager, Digital Advertising Operations & Inventory Sinclair Broadcast Group - Cleveland, OH Digital Advertising Sales Account Executive Nexstar Media Group - Salt Lake City, UT Senior Manager, Digital Advertising Operations & Inventory Sinclair Broadcast Group - Cleveland, OH Associate Advertising Strategy & Planning PGA TOUR - Ponte Vedra Beach, FL Add A Job Listing | View All