May 30, 2024   Merry-Go-Round Scheme Conceals Ads for Consumers and Brands HUMAN’s Satori Threat Intelligence issued a Security Threat Alert this morning, detailing a scheme it calls Merry-Go-Round. At its peak, Merry-Go-Round reached 782 million fraudulent bid requests daily, cleverly evading detection through a sophisticated cloaking mechanism. Read more. How to Address MisInformation, Ad Brand Safety Concerns, and Keep Journalistic Integrity Pat LaCroix, EVP of Strategic Partnerships at Seekr notes that the oversaturation of disinformation fosters skepticism for both consumers and advertisers. But the rise of AI presents a potential solution to the spread of misinformation. Through natural language processing and machine learning, AI tech offers promising solutions for detecting and mitigating false content.  Read more. Problem Solver Extraordinaire: Laura Manning's Decade of Transformative Impact at Cint In the dynamic world of media and ad tech, where innovation meets necessity, Laura Manning, SVP of Measurement at Cint, stands out as a luminary who recognizes the challenges in her industry and seizes them as opportunities for growth and improvement.  Read more. Top Stories Navigating the Post-Cookie Era: A Call to Arms for Publishers As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance. Explore how Ops Mage can redefine engagement and monetization. Read more. Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying According to Statista, in 2023, global spending on programmatic advertising reached $558 billion. By 2026, this number will likely grow to $700 billion. Also, the share of programmatic advertising in digital spending worldwide has increased since 2020. Read more. NYC Native Rowena Lam’s Journey from Digital Marketing Maven to Privacy Powerhouse Rowena Lam’s journey in ad tech has not followed a direct path. As she’s progressed in her career, Lam has gone from thinking her AAPI heritage was something to overcome to understanding the power of bringing a unique perspective to the table. Now as, Senior Director, Privacy & Data for IAB Tech Lab, she takes the lead on privacy standards. Read more. Upcoming Events Jun. 3-4, 2024 | AdMonsters Ops: New York Aug. 4-6, 2024 | Publisher Forum: Boston Nov. 10-12, 2024 | Publisher Forum: Scottsdale View All Premium Jobs Associate Advertising Strategy & Planning PGA TOUR; Ponte Vedra Beach, FL Multimedia Advertising Sales Executive Nexstar Media Group; Roanoke, VA. Advertising Account Executive Graham Media Group - WJXT; Jacksonville, FL Associate, Product Advertising Team Pfizer; New York City, NY View All Job Listings Advertising Account Executive - Graham Media Group WJXT - Jacksonville, FL Senior Manager, Digital Advertising Operations & Inventory Sinclair Broadcast Group - Cleveland, OH Digital Advertising Sales Account Executive Nexstar Media Group - Salt Lake City, UT Senior Manager, Digital Advertising Operations & Inventory Sinclair Broadcast Group - Cleveland, OH Associate Advertising Strategy & Planning PGA TOUR - Ponte Vedra Beach, FL Digital Advertising Coordinator Arkansas State University - Jonesboro, AR Add A Job Listing | View All