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February 18, 2021 |
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What Pubs Really Want From SSPs |
| As the imminent death of third-party cookies and Google’s push for FLoC creates new headaches, publishers want to know that every SSP they work with has their back and that they are navigating the changes together. What’s more, they want to make sure their SSPs provide truly personalized service, reporting, tools, and value. Read more. |
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How the Pandemic Got Ad Ops and Sales to Cozy Up |
| Historically, the relationship between ad ops and sales has been labeled with an “It’s Complicated” status. But since the pandemic, the relationship between ad ops and sales has become far more collaborative. Now, the two teams are coming together to rethink and revise their processes, client approaches and even their workflows—and often they’re leveraging automation technology to maximize efficiencies. Read more. |
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PubForum Virtual Keynote: Husani Oakley, CTO, Deutsch NY |
| Named an Adweek Creative 100 in 2020, Husani Oakley, CTO, Deutsch NY, will keynote Day 1 AdMonsters PubForum on March 30, 2021. In his keynote, "It's an Ecosystem, Not a Wall," he will discuss the importance of agencies and publishers breaking down the walls between them to forge stronger relationships built on tighter data collaboration. "The more we can be empowered to do things in real-time that are dynamic to push the creative side, the more people are engaged and the more revenue there is for publishers," he says. Register now. |
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| Top Stories |
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It can’t be overstated how much of a hit in revenue publishers took in 2020. In its “Outlook for Data-Driven Marketing and Advertising in 2021” report, Winterberry Group estimates the decline in global ad spend at ~$39b compared to 2019. We caught up with the report's author, Bruce Biegel to learn more about Winterberry’s take on the state of Digital Media and Advertising in 2021, with a focus on the collaborative challenges that publishers face amid crumbling cookies, new regulations and emerging ID solutions. Read more. |
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Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital marketing and advertising are running out of easy answers to old problems. Isn't it time we build genuinely durable solutions to our myriad industry-wide challenges? Read more. |
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Lara O’Reilly’s Business Insider interview with Google Chrome security and privacy engineering director Justin Schuh, who is overseeing the Privacy Sandbox project, has reignited questions as to whether or not the Big G’s plans will give pubs a fair chance to frolic in their walled garden. Read more. |
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