January 28, 2021   Lotame's Chief Privacy Officer Amy Yeung on the Meaning of Data Privacy Day  Data Privacy Day is Jan. 28. We caught up with Lotame's General Counsel & Chief Privacy Officer Amy Yeung to talk about what Data Privacy Day means to her and how publishers and advertisers can work together to guarantee scale in a cookieless advertising environment while also ensuring consumers' privacy. Read more. What Is FLEDGE? On January 22, 2021, Google announced plans for its “First Locally Executed Decision over Groups Experiment” or FLEDGE for short. The announcement on Github describes how they will operationalize TURTLEDOVE for a first test.  Read more. The FLoC Is Coming  Google plans to replace third-party cookies with FLoC (Federated Learning of Cohorts) and it will be available for public testing as soon as March with the release of Chrome 89. They also claim that in their own testing they found that in targeting users based on interest groups that targeting was "nearly as effective as cookie-based approaches." Read more. Top Stories Reach and Message Frequency in CTV and OTT Part 2—and What Ad Tech Can Do About It Now, with the rapid migration of audiences to CTV platforms just as CTV paid and ad-supported channels have exploded on the scene in 2020, both viewers and advertisers are further challenged. Here are some of the latest developments with reach and message frequency in CTV and OTT, as well as some insight into what ad tech could be doing to solve these challenges: Read more. CPRA Is Here...Here's What You Need To Know "CCPA does give consumers some rights and has some business obligations, but it's really a law focused on third-party data sharing. And if you look at GDPR, it's much more encompassing than that. CPRA bridges that gap," shared Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations at Loeb & Loeb LLP at AdMonsters recent Publisher Forum. She then went on to explain six key points that everyone in ad tech should know about CPRA. Read more. AdMonsters Playbook: The Identity Connection As the sunset of the third-party tracking cookie approaches, one of the most promising options—enabling publishers to monetize their audiences and advertisers to address audiences with confidence—is identity or people-based marketing. This playbook, created in partnership with Lotame, dives into identity as a concept and explains the wealth of advantages an identity-based individual ID offers both brands and publishers. Read more. Upcoming Events Mar. 30-31, 2021 | Publisher Forum Virtual View All Job Listings Assistant Professor - Advertising Syracuse University - Syracuse, NY Advertising Sales Manager American Staffing Association - Alexandria, VA Associate Director Regulatory Advertising & Promotion Seagen - Bothell, WA Director & Professor of Advertising & Public Relations University of Texas at Austin - Austin, TX Director & Professor of Advertising & Public Relations University of Texas at Austin - Austin, TX Director & Professor of Advertising & Public Relations University of Texas at Austin - Austin, TX Add A Job Listing | View All