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October 15, 2020 |
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The Next Phase of Consent |
In a privacy-forward world, where regulations like GDPR and CCPA have made data collection more complex, publishers are actually thinking beyond regulatory compliance and moving to the next chapter of consumer consent—demonstrating the value exchange. Read more. |
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Webinar Replay: Is This the Rebound? (Video) |
This wide-ranging, intimate discussion brought together a panel of revenue specialists from The Economist Group, Euronews, and Dennis Publishing to talk about what publishers are expecting during Q4, how they’re preparing for an uncertain future beyond that, and how their audience relationships are evolving. This Webinar Replay includes a video of the entire session, as well as a write up of the top three takeaways. Check it out! |
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Top Stories |
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On the eve of DPAA's 2020 Video Every Summit, Senior Editor, Lynne d Johnson, spoke with the organization's president and CEO, Barry Frey, about the role DOOH played during the early days of the pandemic and how advancements in data and technology are positioning the industry to reap its just rewards. Read more. |
There's a conflict of interest at the W3C meetings when it comes to deciding the future of advertising in a post-cookie world. Chrome's dominance at these meetings is starting to worry independent ad tech players that the browser is positioning itself as the gatekeeper with control over bidstream data and auction logic. Read more. |
We decided now was a perfect time to survey publishers to understand their current header (and Open Bidding) setups while seeing what they were plotting for an ambiguous future. We asked 35 publishers of various sizes and content verticals to fill out an intense questionnaire, and the results were extremely illuminating. Read more. |
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- Digital Advertising Specialist
LeafFilter North, LLC - Hudson,
- Director, Regulatory Labeling, Advertising, and Promotion
Moderna Therapeutics - Cambridge,
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SNOW Companies - Williamsburg, VA
- Executive Director, Advertising Promotion Review #NCP1
Merck - Kenilworth, NJ
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Merck - Kenilworth, NJ
- Pay-Per-Click (PPC) Advertising Specialist
Climate Nexus - New York, NY
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