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May 14, 2020 |
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Behold the 8th Wonder of the World: The Identity Pyramid |
| One of the most important reasons for publishers to jump on the identity train is to get connected to the advertisers' bigger targeting picture. To understand just how identity accomplishes this, behold the Identity Pyramid. This lists the various identity signals in terms of prevalence (most at the bottom) and value (least valuable at the bottom, most at the top). Click here to behold its gloriousness. Read more. |
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Goodway Group's Friedman Says Pubs Gotta Meet Agencies in the Middle |
| AdMonsters Editorial Director Gavin Dunaway asked Goodway Group's Jay Friedman about the agency perspective as many advertisers turned off the spend faucets with the pandemic settling in. He got a whole lot more, as Jay ties the digital advertising milieu to the larger global economic picture, while also digging into publisher-marketer relationships during the pandemic; the fate of holding companies (as well as smaller agencies); and how maybe this crisis could change the industry for the better. Listen now! |
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Intensely Investigating Identity Issues |
| On top of their pandemic woes, publishers need to begin preparing for Life Beyond Cookies—key to that will be identity marketing and traffic authentication, but our most recent PubForum in Santa Monica showed there's a great deal of confusion about these concepts. To prepare for our webinar on Debunking Authentication Myths on Wednesday, May 20 (register now!), Editorial Director Gavin Dunaway caught up with LiveRamp SVP and Head of Publishers Jason White to clear up some questions about identity, privacy, and... and well, just exactly what role LiveRamp serves in the digital advertising ecosystem. Read more. |
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