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April 24, 2020 |
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PWA or AMP? Why Not Both? |
| We can’t even begin to talk about mobile web monetization without highlighting the importance of providing a quality user experience that enables optimum user engagement. The mobile web has long been viewed as providing a terrible user experience with slow-loading pages and poorly positioned and obtrusive ads. At least that’s how it was in the days before Progressive Web Apps (PWAs) and Google Accelerated Mobile Pages (AMP), two technologies developed to deliver faster, richer mobile experiences to users while saving publishers time and money in developing for different devices or browsers. Read more. |
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| Top Stories |
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"When we think about who is vulnerable in #adtech, I'd turn the question on its head and say, 'Who's not?'" Editorial Director Gavin Dunaway has been impressed by Richard Kramer, Founder of Arete Research, since he saw him spar with tech-opinion-maker-at-large Scott Galloway and suggest big tech like Google and Facebook were never going to be chopped into pieces. In this interview, they discuss which ad tech companies will survive the pandemic fallout, how Google is becoming more dominant in the digital ad space without even trying, and why publishers’ relationship with Google is akin to serfs to a feudal lord. Read more. |
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It’s hard to believe it’s only been four weeks of Work From Home (WFH). The good news is that at many companies, this ‘Plan B’ for daily operations is working well. At least that's true at Digital Trends. The publisher is still producing content, delivering advertisers' KPIs, and productivity remains high as they learn some illuminating lessons about what’s truly essential to their business and what’s not. In this article, Digital Trends CRO, Bob Gruters shares what they're doing to keep revenues and spirits high as we all adjust to our new reality. Read more. |
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This week...
- Always Look on the Less Grim Side of Pandemic Ad Spend
- Google Does Struggling News Partners a Solid
- It's Raining Super-Engaged Users
- Hard Out Here for a Duopoly
- Can CTV be Trusted?
Read more. |
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