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April 9, 2020 |
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Esports: Changing the Name of the Advertising Game |
| With millions of people worldwide now homebound from Coronavirus and screentime increasing exponentially, for those publishers and advertisers that are willing to gamble on an industry that’s comparatively wet behind the ears, odds are esports is a winning hand. In fact, Twitch reports an increased usage of both gaming and non-gaming content in recent weeks. “We're working with organizations across music, sports, esports, and more as people look for ways to connect with their fans and communities during this time," says a spokesperson from the live streaming platform. Read more. |
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In a Recession, Marketers Urgently Need Three Things From Ad Tech |
| Overall, ad tech has been and will continue to be a success story, but marketers would be smart to scrutinize the parts of ad tech that may not hold up as well anymore, such as clunky products, questionable campaign measurement, and gold-plated prices. Marketers facing the pressures of even a brief recession (which still implies a multi-year recovery) need ad tech platforms that will help them navigate a more adverse, uncertain world where consumers spend less money, brands have fewer resources due to budget cuts, and “flat is the new growth.” Read more. |
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No Better Time to Talk to Your User |
| "More often than not, my role on a panel is that of moderator and it’s my job to ask the questions and create the narrative," says AdMonsters Chairman, Rob Beeler. "A couple of weeks ago, however, I got invited to be on a panel hosted by Admiral and the Local Media Consortium. The topic was: 'What Publishers Can Do Now to Drive Revenue Continuity'.” This crisis is an opportunity for publishers to build even stronger relationships with their audiences. Here are his takeaways from the panel. Read more. |
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| Top Stories |
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This week's ad tech news wrap-up April 8, 2020. 4As Says Relax the Brand Safety Crusade. Google Lifts Coronavirus Ad Ban. Amazon Cuts Affiliates. Can Paywalls Pay Off Amid Coronavirus? Recession Retrospective. Read more. |
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So, you’re working from home now? (Go team #WFH!) For some of us, this is simply business-as-usual, but for many more, it’s likely your first time in this situation. With this in mind, AdMonsters brought together a group of ad operations professionals to discuss the unexpected move to working from home during Coronavirus. Plus we provide 13 essential tips to making your WFH transition as smooth as possible. Read more. |
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So, publisher—you keep hearing that the demise of the third-party tracking cookie is going to work out in your favor… But how exactly? It’s not like marketers were in love with the third-party cookie either—marketers have long wanted a better solution, and that’s people-based marketing, OpenX and LiveIntent explained during the former’s spotlight session at the recent Publisher Forum in Santa Monica. Read more. |
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