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October 17, 2019 |
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Liberate Ad Ops By Integrating Automation |
| In contemporary ad ops, the repetitive and voluminous tasks we handle remain huge—whether they are performed in-house or outsourced. Just beginning to integrate automation will significantly reduce ops’ trafficking time and free them up for more valuable analysis and client care. Read more. |
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| Top Stories |
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An ever-shifting digital advertising landscape offers challenges aplenty for publisher revenue professionals—but it also brings countless opportunities to boost the bottom line. How can an order management system open up new opportunities and flexibility for the business? A panel of ad operations leaders from Advance Local, Newday and Cloudsense joined forces to debate how revenue operations can lead the way in capturing new revenue for the business. Catch the replay. |
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If anything, the last few years of programmatic have demonstrated just how vulnerable the real-time bidding environment is to subtle, behind-the-scenes changes that can distort campaign performance, create discrepancies in reported data, and ultimately waste ad dollars. Miguel Morales, CTO & Co-Founder of Lucidity explains exactly how programmatic auctions can be gamed. Read more. |
In 2016, Scott Messer (Senior Vice President, Media at Leaf Group) wrote an article about how tricky it was to switch Data Management Platforms. Three years later, Leaf Group made the decision to switch DMP again. This time to Permutive, a next-generation DMP that allows Leaf Group to target every user across all browsers (even Safari), and most importantly their valuable passer-by traffic. In this session, Scott will join Kristy Schafer (VP, Americas at Permutive) to give publishers some honest advice on evaluating their current technology and what pitfalls to avoid when changing DMP. Register now.
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