September 19, 2019
 
Meetup Debrief: It's Time to Get Creative
On September 18, 2019, AdMonsters brought together an illustrious panel (Time to Get Creative), featuring Derek Gatts, Vice President, Ad Product CNN, Katie Spagnuolo, Associate Director, Media Strategy & Distribution, TripAdvisor and Ron Duque, Senior Director, Revenue Operations, GroundTruth, to discuss how to leverage the latest breakthroughs in creative technology, scaling creative development, effectively integrating ad design into workflows, using creative services to up-sell advertisers, evaluating and optimizing creative performance, what to look for in a creative management partner and more. Here are the highlights. Read more.
Prebid Video Gets a Boost From SpotX Upping Publishers’ Header Bidding Game
It’s still early days, but video header bidding is steadily making headway—powered by the growth of Prebid and an assortment of vendors offering prebid.js bidder adapters to publishers, making the implementation of header bidding much easier. One company entering the race to advance Prebid in the video world is global video advertising and monetization platform, SpotX. We caught up with Tal Almany, Senior Director of Advanced Integrations at SpotX to learn about his company's new Prebid adapter and what’s going on in the world of video header bidding. Read more.
Webinar: Reclaim Innovation Time for Ops With Easy-to Implement Automation

Automation can be easy. Whether they involve campaign setup, creative management, or reporting and reconciliation, manual and mundane tasks siphon away enthusiasm from your ad operations team. Integrating more technology to excise rote routines might seem like an even bigger burden than the current busywork, but it doesn’t need to be so hard—incorporating automation can be relatively painless while re-invigorating ops teams. Using case studies from publishers and agencies, this webinar will focus on recognizable areas where automation can unclog workflows and how to smoothly integrate technology. Register now.
 
Top Stories
In the past week, Google became embroiled in a serious face-off against a firing squad of 50 state attorney generals related to the tech giant’s dominance over the digital advertising ecosystem. The funny thing is Google is the only one in the industry—including ad tech companies, advertisers and publishers—who doesn’t clearly see their unique business advantage. But it was the FTC's approval of DoubleClick that gave the tech giant the keys to the city in the first place, followed by various other acquisitions and product integrations that led them to top position the company holds in ad tech today. Here are some thoughts on everything that's happened so far and what could happen in the future. Read more.
Just when you thought you couldn't deal with one more standard... The MRC has built on the viewability standards to bring bold cross-media measurement guidelines to the industry. Yup, this new standard is complicated, writes Turnstil's John Osborn, but it may be the grease that slides linear-digital convergence into place. Read more.
An ever-shifting digital advertising landscape offers challenges aplenty for publisher revenue professionals—but it also brings countless opportunities to boost the bottom line. Taking advantage of these openings requires flexibility in your operations—how can you inject agility your team and tech to realize your revenue potential, manage margins, and ensure customer success? A panel of ad operations leaders joins forces to debate how revenue operations can lead the way in capturing new revenue for the business. Register now.
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