 |
August 29, 2019 |
|
| |
 |
6 Takeaways from AdMonsters Publisher Forum Vancouver 2019 |
| It's true. Those of us working in digital publishing live in turbulent times. However, I came away from Admonsters PubForum Vancouver, August 18-21, feeling encouraged by enough bright spots in our industry to see the road ahead. I was particularly struck by the excitement around new mobile and video opportunities. For those of us who focus on digital advertising and operations, it’s often too easy to get stuck in the weeds and equally hard to see the big picture. Read more. |
|
 |
Derek Gatts Is Flexing Ad Product’s Creative Muscle at CNN |
| In his first 90 days, Derek Gatts, CNN's new Advertising Product, Innovation, Technology & Operations Leader has already embraced some of the key differences in his new organization. “A lot of the change was the transition from overseeing several different functions that could all work together under one mandate to a massive organization where you really need to do your due diligence to find pockets across the organization that could benefit from an idea and help it flourish with their own ideas,” he says. Here's what else he's learned throughout his career as a digital innovator and in his new role. Read more. |
|
 |
AdMonsters NYC Meetup: Time to Get Creative |
| When reviewing campaign performance, how many times have you thought, "Well, the targeting was on point but the creative was lame?" Considering the innovations publisher revenue teams have sparked with programmatic and other monetization technologies, they are in a prime position to revolutionize digital creative. Come out and enjoy a night of beverages, hors d'oeuvres, and networking with your local peers, as well as an insightful discussion about how publishers can maximize business via creative solutions. Register now. |
|
|
|
 |
| Top Stories |
|
|
From August 18-21, 2019, AdMonsters hosted the Publisher Forum in Vancouver, BC—three-and-a-half days of discussion and discourse where publishers gather to gather insights about the myriad issues and opportunities in the ever-evolving world of digital media. In addition to hearing from keynote speakers about earning audience attention in an overcrowded landscape to understanding the impact 5G will have on everything, attendees also attended publisher-led sessions and workshops covering a range of topics from CTV to DOOH to the first-price and unified auctions. Here are the top 10 tweets from the event. Read more. |
|
In the war of streaming video, the gap between winners and losers depends on how well a publisher delivers on SVOD's promise—a data-driven business in which content is more personalized and the ad targeting capabilities are better than digital, or even TV. Viewer behavior can tell you what people want to watch, when they want to watch it, on which device and how often. Publishers who can harness the data toward an effective advertising strategy, that's good for both advertisers and consumers will earn a lead spot in the races. Read more. |
|
Publishers know that diversified revenue streams are the key to thriving in the current market—there's more to monetization than ads. Still, the prospect of paid subscriptions leaves many a publisher wary—many can't see themselves building and managing New York Times-style paywalls, let alone driving enough subscription revenue to justify the cost. Read more. |
|
|
|
 |
|
|
|
