June 27, 2019
 
Are Programmatic Demand Vendors Becoming An Endangered Species?
Are programmatic demand vendors becoming an endangered species like the Sirocco Kakapo parrot? Well, if they're not careful they just might be. Many SSPs aren't giving publishers the data they need to optimize their programmatic yield and meet revenue goals. Ad-Juster's Programmatic Scorecard evaluates the top 10 programmatic demand partners based on how well they meet the essential data publishers need to grow their businesses. Read more.
Webinar Replay: Automating the Digital Direct Sale
Direct sales are on the rise—which is great news! It’s just that orders are somehow becoming even more complicated, crossing a seemingly endless river of channels. Publishers need as much automation as possible in their workflows, and the tools are up to the task—particularly tighter integrations with advertiser planning and buying platforms. In these videos, Operative and Mediaocean demonstrate how technology, such as strong integrations with buy-side tools, can better facilitate direct sales management. Read more.
How Local Advertisers Are Holistically Looking at Linear and OTT
OTT ad spend is expected to hit $5 billion by 2020, but it’s also adding another platform to an already fragmented landscape. As TV and the need for cross-screen and OTT campaigns become more prevalent, clients must find partners that can execute traditionally and programmatically. Read more.
Top Stories
For any publisher, edge computing is becoming the only way to process data in a privacy-compliant way. User data is (by design) protected because it never leaves the device. This means a publisher can process data in a world without cookies and with increased government regulation (even under its strictest interpretations). Most importantly they are future proofed for a world where privacy is no longer a nice-to-have but the only way to do business. Read more.
“The average user scrolls through 300-feet worth of news feeds every day—that’s the height of the statue of liberty,” explains Ryan Pauley, CRO of Vox Media, citing one of his favorite statistics. “How do you build a relationship with consumers when your primary way of reaching them gives you only 1.5 seconds to do it?” The answer? You earn it. During his keynote address, at the Publisher Forum in Vancouver on Monday, August 19, 2019, Pauley, will examine how publishers can build diverse businesses, develop long-term client partnerships, and push the industry forward. Read more.
The 2018 North American Publisher Salary Survey was enlightening while also surprisingly heartening—despite far-reaching dread about industry consolidation and the effect of data privacy regulations, respondents were quite upbeat about their job prospects, current roles, and the growth of their revenue teams. But does the same hold for 2019, especially when media layoffs dominated the news? You tell us—fill out the survey today. Read more.
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