 |
May 31, 2019 |
|
| |
 |
Will Blockchain Solution Providers Tame the Cannes Lion? |
| The road to Cannes is paved with many changes this year. You can certainly expect to see and hear a fair amount from companies developing next-generation media, marketing, and advertising solutions underpinned with blockchain and cryptography. Solutions are scaling; we are past the point of test and learn. Another change… Read more. |
|
 |
These 5 Data Trends Will Totally Reshape Ad Operations—hopefully for the Better |
| Privacy regulations, identity resolution, the value of first-party data, better personalization—are just some of the many data trends shaping publishers' strategies today. The road ahead is being paved as much by user and governmental concerns as it is by the duopoly and other significant players in the ad tech ecosystem. Publishers and advertisers are currently in a position to ready themselves, adjust and realign before the changes fully blast off. It's time to get prepared, for the times they are a changing. Read more. |
|
 |
Announcing Even More Speakers and Sessions for Ops |
| We've got even more speaker additions to the Ops agenda including experts in OTT, OOH, data strategy, mobile, video, audio, programmatic and more. Join us June 3-4 in NYC to learn from 75+ digital media leaders, including Semande Agosa, Director of Programmatic, Bonnier Corporation; Anthony Laurenzo, Regional Sales Manager, Advanced TV, Hulu; Peyton Marcus, SVP, Operations, Cheddar; Renard Miller, Senior Campaign Manager, Financial Times; Derek Nicol, VP Advertising Technology, CBS Interactive; plus a whole lot more. Read more. |
|
|
|
 |
| Top Stories |
|
|
During its short time bouncing around the ad-tech echoplex, blockchain has already run the full hype cycle: from "the next big thing" to "running joke" and now "potentially legit." Tech startups are finally deploying actionable and scalable solutions to a variety of problems, meaning you don't look hip at parties now when you scoff at blockchain. One… Read more. |
|
Following the path Apple trail-blazed with its mobile Intelligent Tracking Protection (ITP), more browsers are blocking (or threatening to block) third-party cookies as well as limiting the usefulness of other tracking tools. While this is creating chaos in programmatic markets that lean heavily on cookies and third-party data, publishers with… Read more. |
|
The 2018 North American Publisher Salary Survey was enlightening while also surprisingly heartening—despite far-reaching dread about industry consolidation and the effect of data privacy regulations, respondents were quite upbeat about their job prospects, current roles, and the growth of their revenue teams. But does the same hold for 2019, especially when media layoffs dominated the news? You tell us—fill out the survey today. Read more. |
|
|
|
 |
|
|
|
