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May 23, 2019 |
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Blockchain Leads the Transparency Brigade: Lucidity's Miguel Morales |
| During its short time bouncing around the ad-tech echoplex, blockchain has run the full hype cycle: from "the next big thing" to "running joke" and now "potentially legit." Tech startups are finally deploying actionable and scalable solutions to a variety of problems, meaning you don't look hip at parties when you scoff at blockchain anymore. We caught up with Lucidity CTO and Co-Founder, Miguel Morales, who is leading a session, at Programmania, day one of Ops on June 3, about how Ads.cert and blockchain can bring trust, security and transparency to advertising. Read more. |
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Webinar Replay: Unlocking the Hidden Web and Delivering Data-Driven Revenue |
| Following the path Apple trail-blazed with its mobile Intelligent Tracking Protection (ITP), more browsers are blocking (or threatening to block) third-party cookies as well as limiting the usefulness of other tracking tools. While this is creating chaos in programmatic markets that lean heavily on cookies and third-party data, publishers with… Read more. |
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Announcing New Speakers and Sessions for Ops |
| We've got even more speaker additions to the Ops agenda including experts in programmatic, OTT, OOH, data strategy, AR/VR, blockchain, content marketing, mobile, video, audio and more. Join us June 3-4 in NYC to learn from 75+ digital media leaders, including Glenda Bautista- Baker, Senior Director, Ad Products, Hearst; Mike Brooks, SVP of Revenue, WeatherBug; Les Hollander, Global Head of Audio & Podcast Monetization, Spotify; Amanda Lordy, Managing Director of Digital Content, NASCAR; Steve Mummey, VP of Programmatic Sales & Operations, AccuWeather; plus a whole lot more. Read more. |
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| Top Stories |
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In the next version of the Chrome browser, Google is set to release a native lazy loading feature for images and iframes, which will start on mobile and work its way on to the desktop. AdMonsters Chairman, Rob Beeler, recently held a conference call with publishers to learn more about the implications of this new feature on advertising. "There are going to be some publisher advertising folks who will be very surprised by sudden and serious drops in programmatic CPMs and direct sold inventory, said Aram Zucker-Scharff, Director of Ad Tech at The Washington Post. "It's going to be a bad Q3 in ad tech y'all." Take a listen. Read more. |
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Many a publisher has gotten lost in pondering the ramifications of Google Ad Manager's move to first-price auctions and introduction of a "unified auction."In gauging the effect of this enormous industry shift, we've got to start with what we know—namely, what is actually changing. Cafe Media's Paul Bannister decided a good before-and-after diagram could clear up confusion. Read more. |
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The 2018 North American Publisher Salary Survey was enlightening while also surprisingly heartening—despite far-reaching dread about industry consolidation and the effect of data privacy regulations, respondents were quite upbeat about their job prospects, current roles, and the growth of their revenue teams. But does the same hold for 2019, especially when media layoffs dominated the news? You tell us—fill out the survey today. Read more. |
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